When it comes to marketing your practice on the Internet, one of the most overlooked aspects is the design of your law firms website. While the most important aspect is high visibility in the search engines, the design of your law firms website is a critical component in turning a visitor into a potential client. A website is often the first impression made about you to a new potential client. I compare it to the first time someone walks into your office. If it’s old, unorganized and filled with ugly furniture, that’s not the kind of impression you want to make on your clients, is it? But if your office is nice, clean, organized, comfortable, etc. that makes a client much more comfortable to be in your office. It’s the same thing with your law firm’s website. If it looks old, outdated and it’s not easy for visitors to find the information they’re looking for, then your visitors are more likely to leave and look for a website that looks nice, professional, modern and easy to find information. Trust me, from analyzing web analytics and website visitor behavior this isn’t a theory. It’s proven fact. Have an ugly website and visitors leave. Bottom line. Do not overlook to importance of having a great looking website. Make sure your website is more graphically appealing and filled with better content than your local competitors and you give yourself a much better chance of turning a visitor into a client. In the end, that’s what having a website is all about.