One of the difficult things that many attorneys deal with is trying to determine what advertising sources are generating their new business leads. If you’re advertising on the Yellow Pages, the Internet, TV or Radio (or any other form of avertising), do you know what sources are generating leads for your law firm? If you’re like most law firms the answer is “NO”. Most lawyers who target consumers advertise in both the yellow pages and on the Internet. If you fall under this category, you should be using call tracking phone numbers to determine the source of your leads. Your website should have a different phone number than your Yellow Pages ad so you can determine where you should increase or decrease your marketing spend. Keep in mind that unless you have high visibility on the major search engines like Google, Yahoo and MSN, your website is probably not generating any leads for you. Call tracking phone numbers can tell you exactly how many calls are being generated by your website and that’s always important to know (especially if you invest heavily on Internet marketing.)

Many attorneys are still heavy believers in the yellow pages but the amount of people that use the yellow pages has steadily declined over the past few years. Today, over 70% of Americans use the Internet. When it comes to making important decisions (like choosing a lawyer), you can bet that most people will use the Internet to help them choose which lawyer to call. The reality is that most attorneys just don’t know what sources are driving new business so they’re afraid to cut back on their various types of advertising. Using call tracking phone numbers will help your firm determine where to “trim the fat”. If you are not getting a solid ROI from your Yellow Page spend, cut back! If you’re not investing in search engine optimization for your law firm, you need to wake up! It’s the year 2007, Rip Van Winkle. People use the Internet to find lawyers. If your website is not generating leads, then you need to find a company that can help you pick up new business on the Internet. Lucky for you, we know of a really good one. And they use call tracking numbers.