http://www.ilawyermarketing.com/blog Sat, 06 Sep 2008 23:34:44 +0000 http://backend.userland.com/rss092 en It's pretty clear when you read through the comments on the blogosphere backing Findlaw that either: 1. These are Findlaw employees defending Findlaw 2. The people defending Findlaw do not understand the situation completely. Let me make this perfectly clear: Findlaw is lying to their clients and to the public. They ARE selling ... http://www.ilawyermarketing.com/blog/2008/09/findlaws-pants-on-fire-denying-sale-of-links/ It was only a matter of time. Findlaw, one of the nations leading lawyer marketing firms, has been penalized by Google for selling paid links. Over the past year, Google has made it clear that purchasing links that have the sole intent of trying to improve your website rankings goes ... http://www.ilawyermarketing.com/blog/2008/08/findlaw-busted-by-google-for-selling-paid-links/ Video can be an extremely powerful tool to help promote your practice on the Internet. It's no secret that many Internet users love watching videos. A recent comScore study showed that in January, nearly 123 million people in the U.S. (70 percent of the total U.S. Internet audience) viewed 7.2 ... http://www.ilawyermarketing.com/blog/2008/05/5-reason-why-video-will-help-your-law-firm-generate-more-clients/ So you have a website. Excellent. Great. Grand. Now you can get clients off the web right? Um...no. It's not that easy. It's obvious (or it should be anyways) that if your law firm's website is not showing up on the 1st page of Google for search terms that are ... http://www.ilawyermarketing.com/blog/2008/04/why-great-law-firm-web-design-is-important/ A PEW/Internet and American Life Study found that the place most Americans turn to for answers is the Internet. The study found that 76% of Americans have Internet access and 58% turn to the Internet for questions to important issues. Some of the other findings include: ... http://www.ilawyermarketing.com/blog/2008/01/most-americans-get-their-answers-from-the-internet/ One of the difficult things that many attorneys deal with is trying to determine what advertising sources are generating their new business leads. If you're advertising on the Yellow Pages, the Internet, TV or Radio (or any other form of avertising), do you know what sources are generating leads for ... http://www.ilawyermarketing.com/blog/2007/11/do-you-know-what-advertising-source-is-generating-your-law-firms-leads/ One of the most important yet overlooked factors in the success of any law firm's website is the content on the site. It's important for helping convert visitors into clients, as well as crucial to getting additional traffic to your site from the search engines. Let's talk about the quality ... http://www.ilawyermarketing.com/blog/2007/07/the-importance-of-content-for-your-law-firm-website/ So one of the fastest growing avenues of marketing is Internet video marketing. Spending for Internet video advertising in the US is estimated to nearly triple this year at $640 million (up from $225 million last year). By the end of the decade, that number will grow to $1.5 billion. ... http://www.ilawyermarketing.com/blog/2007/05/video-advertising-for-your-law-firm/ One of the great things about advertising on the Internet is the ability to track your results. With any marketing plan, it's important to be able to see if the marketing plan is working. If your law firm has a website it is important to have a web analytics program ... http://www.ilawyermarketing.com/blog/2007/03/tracking-the-results-of-your-law-firms-website-performance/ For most small law firms and sole practitioners, marketing their practice is a crucial part of business success. When it comes to law firm marketing, their are plenty of ways to market your practice but few with the potential that the Internet provides. I've been working with law firms for ... http://www.ilawyermarketing.com/blog/2007/03/how-to-choose-the-right-lawyer-marketing-company/