Website Performance Tracking for Lawyers

One of the great things about the Internet is the ability to track the performance of your website and even the bahaviors of your website visitors. Most law firm websites on the Internet today do not have any method of monitoring their website statistics and that is a big mistake.
i-Lawyer Marketing can install a website tracking system on your website that will allow you track the performance of your website and to look at many important statistics including:

• Number of unique visitors per day, month, year: "Unique visitors" refers to new website visitors. If you're trying to generate new cases from the Internet, the great majority of your traffic should be unique visits.
  
  
• Referral sources: This statistic tells you where your traffic is coming from. Are your visitors coming from Google, Yahoo or MSN? Are they coming from directories and other website? This is important to know, especially if you're paying for listings on other websites. For example, if you pay on online directory for a listing, how many visits are you getting from that source?
  
  
• What keywords are driving traffic to your site: This is important to know especially if you are trying to pick up specific types of cases from your website. For example, if you're a personal injury lawyer in Las Vegas, are you getting traffic from the keyphrase "Las Vegas personal injury lawyer"? If not, that's a search term you want to be getting traffic from on Google, Yahoo and MSN.
  
  
• How long are visitors staying on your site: If most of your traffic is leaving after a few seconds, most likely your website's design is not grabbing the attention of website visitors. Visitors make a judgment on whether to leave or stay within a few seconds of landing on your website so having a visually impressive law firm website is crucial to the success of your marketing campaign.
  
  
• How many pages per visit do your site visitors average: A low number of average pages per visit can indicate a problem with either the design or the content of your site.
  
• Many other important statistics!

i-Lawyer Marketing also offers call tracking services so you can monitor how many phone calls are being generated from your website. Unique call tracking numbers on your law firm's website are re-directed to your main telephone number so calls are directed straight to your law firm.

Custom law firm call tracking numbers can also be used for your various sources of advertising sources. For example, if you list your law firm in law firm directories like Lawyers.com, Findlaw.com and Ilawyersource.com,we can provide unique telephone numbers for each listing you have so you can see what directories are actually generating calls to your firm.

If you have additional questions feel free to contact us here or call us toll free at 1-800-753-6997.