THE SITUATION
A good firm without good search visibility.
When this Midwest personal injury firm came to us, their website was producing fewer than 25 organic leads per month. For a firm built to handle serious injury and motor vehicle accident cases, that number was a problem.
Together, we outlined a plan to increase the firm’s online visibility and bring in more and higher-quality leads.
Eighteen months later, the firm is consistently generating over 150 quality organic leads every month.
HOW WE DID IT
Three things, done well, over time.
There’s no single tactic that produces an over 600% increase in organic leads. It’s the result of doing the right things consistently. While this is an oversimplification, here are the main areas we focused on.
| 1. Topical Authority on the Cases That Matter This firm wanted motor vehicle accident and serious injury cases. So that’s where we built. We created focused, substantive content around those practice areas that demonstrates genuine expertise on the topics their best clients search for. |
| 2. A Link Profile Rooted in the Community We built connections with local organizations, news outlets, and relevant websites in their market. These are important signals that tell Google this firm belongs in front of searchers in this geography. Local link relevance matters, especially for personal injury, where the search intent is almost always tied to a specific place. |
| 3. Technical and On-Page SEO Done Right Strong SEO results come from hundreds of small things being handled correctly. Site architecture, page speed, internal linking, title structures, schema, crawlability. Things that might be simple when taken alone, but you’d be surprised how often they are done incorrectly as a whole. This work laid the foundation that allows everything else to perform. |
THE RESULTS
The numbers tell a straightforward story.
The 150+ monthly leads this firm now generates aren’t just more leads. They’re better ones. The content strategy was built around the case types they wanted, so the leads coming in are people searching for exactly what the firm handles.
Ready to see what’s possible for your firm?
Anyone can claim that they can get results for law firms. iLawyer Marketing has actually been doing it for over 20 years. We work with a limited number of firms in each market. Let’s find out if yours is a fit.