Are you looking to find a great Austin Texas SEO agency for law firms? At iLawyer Marketing, we specialize in helping attorneys increase their visibility in search engine results so they can attract more local clients. Whether your practice focuses on personal injury, family law, criminal defense, or estate planning, having strong SEO matters. Our team builds SEO strategies that help law firms in Austin rank higher in Google, get more calls, and convert more web traffic into paying clients. If you’re ready to grow your firm’s caseload and stand out from your competitors, contact iLawyer Marketing today.
Why SEO Matters for Law Firms in Austin
The legal market in Austin is highly competitive. With hundreds of law firms in Travis County alone (and thousands across Texas), your potential clients are likely choosing who to call based on who shows up first in Google search results. That’s where we come in.
SEO (search engine optimization) helps your firm show up higher in organic search results. Higher rankings mean more visibility, more website clicks, and more chances to earn trust and sign new cases.
In a city like Austin, with its fast-growing population, law firms that ignore SEO are giving up potential business to competitors who are optimizing their websites and content. Our team understands both the technical side of SEO and the local Austin market.
Local SEO to Dominate the Austin Market
Local SEO focuses on helping your law firm show up in searches that include geographic keywords like “divorce lawyer in Austin” or “Austin car accident attorney.” Appearing in the local pack (those top 3 map listings) is one of the most effective ways to generate phone calls.
We help law firms achieve local SEO results by:
- Optimizing your Google Business Profile
- Building local citations and legal directory listings
- Creating location-specific landing pages
- Getting quality reviews from real clients
- Improving local keyword targeting in your content
Local SEO is especially important if you want to show up in map searches, voice searches (“Siri, find a lawyer near me”), and mobile search results. Austin’s mix of tech-savvy residents and mobile-first users makes this a must.
Organic SEO for Long-Term Growth
Organic SEO is all about ranking your law firm higher in the standard search results for competitive keywords, without relying on paid ads. Unlike local SEO, which focuses on the map pack, organic SEO pushes your practice pages and blog content to page one of Google.
We focus on:
- Keyword research and targeting based on actual search volume in Austin
- On-page SEO including title tags, headers, and internal linking
- High-quality content marketing and legal blogging
- Technical SEO to ensure your site is fast, mobile-friendly, and crawlable
- Earning authoritative backlinks from legal and local websites
Organic SEO takes time, but the payoff is long-term visibility and a steady stream of leads. We track your rankings, traffic, and conversions monthly, and adjust our strategy to keep you moving up.
Custom SEO Strategies for Every Practice Area
Not all law firms are the same, and your SEO strategy shouldn’t be either. Whether you’re a solo personal injury attorney or a multi-partner criminal defense firm, we tailor your SEO plan to your practice focus and goals.
We have experience working with:
- Personal injury law firms
- Divorce and family law attorneys
- Criminal defense lawyers
- Estate planning and probate firms
- Immigration lawyers
- Business and employment law attorneys
Each practice area requires a unique mix of keywords, content, and link building. We’ve helped firms in all these areas grow traffic and leads, and we’re ready to help you do the same.
Our SEO Process for Austin Law Firms
We follow a structured approach that focuses on transparency, results, and growth:
- SEO Audit – We analyze your site’s structure, content, backlinks, and current rankings.
- Keyword Research – We find the search terms your potential clients are actually using.
- On-Site Optimization – We improve your page titles, meta descriptions, content structure, and speed.
- Content Strategy – We build a plan for new pages and blog content targeting high-value keywords.
- Local SEO Setup – We optimize your map listings, build citations, and create geo-targeted pages.
- Link Building – We help you earn high-quality links from trusted legal and Austin-area websites.
- Monthly Reporting – You get detailed updates on rankings, traffic, leads, and ROI.
We’re not a general marketing agency. We specialize in digital marketing for law firms, and we know what works in Austin’s legal scene.
What Makes iLawyer Marketing Different?
If you’re looking for cookie-cutter SEO services, you’ve got plenty of options. But if you want real results with a team that understands the legal industry, we’re the right fit.
- Over 20 years helping law firms grow online
- Deep understanding of the Google algorithm and SEO trends
- A team that includes former lawyers, legal marketers, and SEO experts
- No long-term contracts or hidden fees
- Full transparency with reporting and communication
- We don’t work with your direct competitors
Our clients stick with us because we get results and communicate clearly. Your success is our priority.
FAQs About SEO for Austin Law Firms
How long does it take to see SEO results?
Most law firms start seeing movement in rankings within 90 days. It will take longer to reach page one on Google for competitive keywords, (the more competitive the term, the longer it takes) but we usually can increase the number of keywords we rank for each month.
How much does SEO cost?
We offer custom packages based on your firm’s size, goals, and competition level. Most clients spend at least $5k a month. There is no such thing as low cost SEO that works in 2025.
Do you write content for us?
Yes. Our team creates human written content, created by our team of legal content writing experts. We create content like practice area pages, to blog posts with a goal of ranking high on Google’s search engines and to develop “topical authority” for your law firm around the types of cases you would like to target.
Areas We Serve
We serve Austin and surrounding areas in Central Texas, including:
- Round Rock
- Cedar Park
- Pflugerville
- Georgetown
- San Marcos
- Kyle
- Buda
- Leander
- Lakeway
- Hutto
- Manor
- West Lake Hills
- Bee Cave
- Dripping Springs
- Bastrop
Ready to Grow Your Law Firm?
If you want more phone calls, more form submissions, and more signed clients, it’s time to invest in SEO. Let the experts at iLawyer Marketing create a strategy tailored to your practice and location. Contact us today to schedule a free consultation and learn how we can help your law firm thrive in Austin.