If you spend money on SEO or Paid Search marketing in 2021, and you are not running retargeting ads, most likely you are missing out on leads and cases. Since the majority of consumers don’t immediately contact a firm on their first visit to a website, you need to bring those visitors back to your site and remind them that you exist. We know this from years of research and data collected from running law firm marketing campaigns for over 15 years. The way you can bring visitors back to your site is through running retargeting ads.
Retargeting (also often referred to as remarketing) are personalized ads served through third-party networks, shown to those who have visited your website without converting. You have probably noticed these ads yourself being served to you after visiting certain websites. Those are retargeting ads.
So where can you run retargeting ads? The most common ways include:
Considering the high cost of paid ads in the legal space, retargeting ads almost always offer the best value of any form of paid marketing if you’re a law firm. If you are spending thousands of dollars on search engine optimization, Google Ads, Facebook Ads, YouTube Ads or any other way, it makes sense to do everything you can to bring those visitors back to your site so that you can convert those visitors into actual clients. In our consumer studies, we have found that over 50% of all consumers who are researching a lawyer online take more than 1 day to make a decision on which law firm to hire. If you are not running retargeting ads, you are not running the most efficient marketing campaign possible.
If you have questions or want to learn more about how we can help your firm generate more leads through the use of retargeting, contact us today.