Many law firms wonder if consumers click on paid ads when searching for lawyers online. From our experience in handling marketing campaigns for law firms for the last 14 years and running research studies in the past, we know that… read more
We often get asked by law firms if they should be using Pay Per Click (PPC) or search engine optimization (SEO) for their law firm marketing campaign. If budget allows, we always recommend running both PPC and SEO simultaneously as… read more
In the law firm marketing space, the cost per click charges on Google Adwords can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. A recent article at SEW highlighted the some of the most expensive Google Adwords keywords in the… read more
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