Pay Per Click Management

Most Expensive PPC Keywords for Lawyers 2019

By On October 13, 2019
With No Comments In Pay Per Click Management

It’s no secret that some of the most expensive keywords in the entire PPC industry are in the legal vertical. Using data from SpyFu, we identified the top 75 most expensive keywords for law firms advertising on Google. Going in… read more

Click Test Study for 2020: Do Consumers Click on Paid Ads or Organic Results When Trying to Find a Lawyer Online?

By On September 28, 2019
With No Comments In Law Firm Marketing,Pay Per Click Management,Search Engine Optimization

Many law firms wonder if consumers click on paid ads when searching for lawyers online. From our experience in handling marketing campaigns for law firms for the last 14 years and running research studies in the past, we know that… read more

PPC vs SEO for Lawyers in 2017: When is Paid Search better than SEO?

By On January 12, 2017
With No Comments In Law Firm Marketing,Pay Per Click Management

We often get asked by law firms if they should be using Pay Per Click (PPC) or search engine optimization (SEO) for their law firm marketing campaign. If budget allows, we always recommend running both PPC and SEO simultaneously as… read more

Google Testing New Local Ads Pack

By On November 13, 2016
With No Comments In Pay Per Click Management

Google is currently testing out a new type of local ad right now for service area businesses. As you can see in the image below, these ads replace the normal text ads that you would normally display. Those look a lot… read more

Most Expensive PPC Keywords for Lawyers

By On July 10, 2016
With No Comments In Pay Per Click Management

In the law firm marketing space, the cost per click charges on Google Adwords can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. A recent article at SEW highlighted the some of the most expensive Google Adwords keywords in the… read more

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