Pay Per Click Management

PPC vs SEO for Lawyers in 2017: When is Paid Search better than SEO?

By On January 12, 2017
With No Comments In Law Firm Marketing,Pay Per Click Management

We often get asked by law firms if they should be using Pay Per Click (PPC) or search engine optimization (SEO) for their law firm marketing campaign. If budget allows, we always recommend running both PPC and SEO simultaneously as… read more

Google Testing New Local Ads Pack

By On November 13, 2016
With No Comments In Pay Per Click Management

Google is currently testing out a new type of local ad right now for service area businesses. As you can see in the image below, these ads replace the normal text ads that you would normally display. Those look a lot… read more

Most Expensive PPC Keywords for Lawyers

By On July 10, 2016
With No Comments In Pay Per Click Management

In the law firm marketing space, the cost per click charges on Google Adwords can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. A recent article at SEW highlighted the some of the most expensive Google Adwords keywords in the… read more

Should I manage Google Adwords in-house or hire a PPC specialist?

By On May 28, 2016
With No Comments In Pay Per Click Management

Over my 12+ years in the industry of Internet marketing for law firms, I’ve seen many attorneys who have tried to handle their own Google Adword campaigns without the help of a PPC professional. As a business owner, I understand why many firms try… read more

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