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Most Expensive PPC Keywords for Lawyers 2019

It’s no secret that some of the most expensive keywords in the entire PPC industry are in the legal vertical. Using data from SpyFu, we identified the top 75 most expensive keywords for law firms advertising on Google. Going in…

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Click Test Study for 2020: Do Consumers Click on Paid Ads or Organic Results When Trying to Find a Lawyer Online?

Many law firms wonder if consumers click on paid ads when searching for lawyers online. From our experience in handling marketing campaigns for law firms for the last 14 years and running research studies in the past, we know that…

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PPC vs SEO for Lawyers in 2017: When is Paid Search better than SEO?

We often get asked by law firms if they should be using Pay Per Click (PPC) or search engine optimization (SEO) for their law firm marketing campaign. If budget allows, we always recommend running both PPC and SEO simultaneously as…

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Google Testing New Local Ads Pack

Google is currently testing out a new type of local ad right now for service area businesses. As you can see in the image below, these ads replace the normal text ads that you would normally display. Those look a lot…

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Most Expensive PPC Keywords for Lawyers

In the law firm marketing space, the cost per click charges on Google Ads can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. This is why many firms opt for law firm SEO services instead of…

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