It’s no secret that some of the most expensive keywords in the entire PPC industry are in the legal vertical. Using data from SpyFu, we identified the top 75 most expensive keywords for law firms advertising on Google. Going in…
Many law firms wonder if consumers click on paid ads when searching for lawyers online. From our experience in handling marketing campaigns for law firms for the last 14 years and running research studies in the past, we know that…
We often get asked by law firms if they should be using Pay Per Click (PPC) or search engine optimization (SEO) for their law firm marketing campaign. If budget allows, we always recommend running both PPC and SEO simultaneously as…
Google is currently testing out a new type of local ad right now for service area businesses. As you can see in the image below, these ads replace the normal text ads that you would normally display. Those look a lot…
In the law firm marketing space, the cost per click charges on Google Adwords can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. A recent article at SEW highlighted the some of the most expensive Google Adwords keywords in the…