If you’re like most personal injury attorneys who are looking to grow their practice and generate more revenue for your law firm, you know just how important it is to have high visibility on Google. Unless your website can be found on the 1st page of Google for search phrases related to the types of cases you are wanting to generate, you will miss out on the many consumers who turn to the search giant when trying to find a personal injury lawyer online. Those consumers will find your competitors websites instead of yours. While Google Ads are an option that all attorneys handling torts should consider utilizing in 2021, there is no better “bang for the buck” than search engine optimization (SEO) when it’s done the right way.
There are a few different options you have when it comes to personal injury SEO.
Let’s go through each option to give you some insight from someone who has been personal injury SEO for nearly 20 years.
This is the option that without question will produce the very best results, if the right marketing company is selected. It’s also the option that makes the most financial sense for almost every personal injury law firm. While personal injury SEO is not cheap by any means, it’s much less expensive to pay an agency for monthly SEO services than to pay for an in-house marketing team that in reality won’t be able to compete with an agency like ours. We have too much experience, talent, and proprietary SEO software that help make us the best in the industry and it’s not practical to think any in-house marketing team can compete with us or any other top tier company in the legal marketing space. What does it take to succeed at personal injury SEO in 2021?
What I’ve listed above describes the skillset provided by 8 different job titles here at iLawyer. A small in-house team is no match for the best companies who specialize in personal injury SEO and that’s why you see search rankings dominated by websites that are being optimized by an outside agency.
Below are some examples of our results at the time of this writing (September 6th, 2021). Here are 5 of the largest and most competitive markets in the country where we see our clients ranking #1 for “personal injury lawyer” searches on Google:
While there are absolutely some other vendors providing personal injury SEO services that are very good at what they do and can show excellent results, there is not another legal SEO vendor that can show results like these in the largest markets in the country. All this being said, keep in mind that Google’s algorithm updates thousands of times a year and that different results are often served to different people depending on their location, device, previous search history, etc. However, if you’re going to hire a company to handle personal injury SEO for your law firm, you should always choose a vendor with a great track record of results. Specifically, for personal injury law firms in ultra competitive markets like these shown above.
You might be considering hiring an in-house team to handle SEO for your personal injury practice. After 15 years in the personal injury marketing field, I can tell you that this option doesn’t work out very often. However, if you are dead set on this as an option for your firm, you need to have the right team in place. Here’s what you will need:
Now, take it from a company that interviews hundreds of SEO candidates every year: The number of talented SEOs available for hire is incredibly small. We receive hundreds of candidates every year for SEO positions and the number of candidates that have the skills we require is less than 3%. Unfortunately most people with SEO experience have not learned the right way. So, it’s highly unlikely that your firm will be able to find the right person(s) for the job. The right team is going to cost you an absolute minimum of $200K in salary if you hire the right personnel and still they will be no match for the diverse talents of an agency. For this reason, we wouldn’t recommend this option.
There are some personal injury attorneys out there that have tried to handle their own SEO. As you would expect, these stories do not have a happy ending. Not because they were not capable of course. Anybody with a sharp mind and a good work ethic can become a successful SEO if they learn how to do search engine optimization the “right way”. However, the “right way” is not so easy to figure out. Especially with an algorithm that changes an average of more than 12 times a day! An important question to ask yourself is this: Should you be spending your time trying to handle your marketing or practicing law? Of course this depends on what stage you are in with your practice and what you want to spend your time on. For the great majority of personal injury lawyers, this isn’t the best use of your time. There are too many things to learn and to try and stay on top of when it comes to Google’s algorithm. What would you need to learn and master when it comes to digital marketing and SEO for your firm?
Sure, you could learn these things over the course of many years but there are too many things for one individual to handle. Would you be able to compete with top tier personal injury lawyer SEO companies? Not a chance. It takes an entire team to win when it comes to personal injury law firm SEO.
You may have questions related to personal injury marketing and SEO. Here are some of the most common questions we get asked by prospective clients:
Without question, personal injury SEO is the most competitive of all areas of law. Some law firms spend millions of dollars on marketing their personal injury or mass tort practice. While often a large portion of that budget is used on paid search, most firms use a healthy portion of their budget specifically on SEO. The price of SEO typically depends on different variables, such as the types of cases you are looking to generate, the size of the market you competing in, the number of geographic locations you are targeting and the level of competition on Google’s 1st page of the search results. For example, if you are only looking to bring in car accident cases in Fort Collins, Colorado, that will be less expensive than also targeting Aurora and Denver as well. Since the algorithm is in a constant state of change, we always provide custom quotes based on your specific needs and the current algorithm. Contact us today and we will be happy to provide you with a custom quote.
Choosing the right vendor is very difficult for most personal injury attorneys. And understandably so. You hear the same message from everyone, telling you they can get you great results. Fortunately, we can make the decision process easier for you (even if you don’t choose us). Here at iLawyerMarketing we developed software that tracks the performance of all legal marketing providers in the industry. Our database has over 1,000 companies in it, so with this many companies to choose from, it wouldn’t be wise to make a decision without using data and performance metrics. Not only does our software track companies, but our software also keeps track of the performance of every company on Google. We have data and metrics that nobody else in the industry has. If you are trying to decide between certain legal SEO vendors, contact us and we will share performance data with you to help make your decision process an easier one.