Video is one of the most powerful ways that you can improve the performance of your website. With the right law firm video, you can:
Creating great video is much more than simply having a professional looking video on your site. Just like information that a website visitor may read on your site to help to convince them that they should hire your law firm, the same can be said about the content used in your videos. The messaging in the video needs to be tailored so that it speaks to those consumers, helping them realize whey they should be hiring your firm.
iLawyerMarketing has been doing attorney marketing for over 15 years. Over that time period we have conducted many studies on how and why consumers choose to hire law firms. We take that valuable information and insight, combined with our experience doing law firm marketing, to create videos that will help your website generate more leads and ultimately more cases.
In addition to adding video to your website to help increase conversion rates, video can be a powerful type of ad to run on different social media platforms. If you have never considered running video ads on social media outlets, you should consider adding it to your law firm marketing plan in 2021. This is where most of your potential customers are at, since over 70% of all adults in the U.S. use these apps and sites.
Different platforms require different types of ad lengths, but we can create custom ads to run many different platforms:
When you use iLawyerMarketing for video, we can create various ads from the same footage we used to create your main law firm video. This includes 6 second, 15 second, 30 second and longer video clips when appropriate.
See some of our sample law firm branding videos below.