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SEO for Criminal Defense Attorneys

The Best SEO Company for Criminal Attorneys

Are you a criminal defense attorney looking to find a company specializing in SEO? iLawyerMarketing is widely recognized as the premier SEO company in the entire legal marketing industry. If you are looking to increase leads and cases for your law firm, contact us today to schedule a free marketing analysis with one of our legal marketing consultants. Each iLawyerMarketing consultant has over 10 years of experience helping law firms grow their practice with smarter marketing solutions.

Why Choose iLawyerMarketing to handle your law firm’s criminal defense SEO?

  • Data, not our opinion, proves we are the very best law firm SEO agency in the legal marketing world (as us to share this data with you!)
  • We have over 15+ years of experience doing criminal defense lawyer SEO
  • We have proprietary SEO software that gives us an advantage over other SEO providers
  • We focus exclusively on law firm SEO, with an emphasis on criminal defense attorney SEO, personal injury SEO and family law SEO.

While there are hundreds of other SEO companies who have done criminal defense SEO, nobody has the results that we have achieved for our clients when it comes to search engine optimization. Even in the most competitive markets in the entire country, iLawyer has been able to get incredible organic search ranking results, leading to higher quality leads and ultimately more accepted cases for law firms nationwide. Our SEO services include keyword research, map pack/local pack optimization, rank tracking, on-page SEO, outreach, competitor analysis, content creation, content marketing, link building, and constant monitoring of Google’s algorithms in order to stay on top of the thousands of changes that Google applies.

Cases We Can Help You Generate with Smarter SEO

No matter what types of criminal defense cases you are looking to generate for your practice, iLawyerMarketing can help with smarter and better SEO. We have experience helping law firms generate all types of cases, including:

  • DUI/DWI defense
  • Drug offenses
  • Domestic violence
  • Sexual assault
  • Theft crimes
  • White collar crimes
  • Murder/homicide
  • Assault and battery
  • Weapons charges
  • Fraud
  • Money laundering
  • Computer crimes
  • Embezzlement
  • Burglary
  • Arson
  • Kidnapping
  • Robbery
  • Racketeering
  • Conspiracy
  • Perjury
  • Extortion
  • Bribery
  • Identity theft
  • Cyberstalking
  • Human trafficking
  • Cyber crimes
  • Cryptocurrency crimes

How SEO for criminal defense law firms works

Google’s algorithm is updated thousands of times each year. Most are smaller changes to their algorithm that often go unnoticed, but when larger scale algorithm updates occur, people see their rankings change. Sometimes in a very big way. The best SEO agencies are paying close attention to these updates so they can respond accordingly. We track over 25,000 keywords on an everyday basis, used by our proprietary Google algorithm monitor software that alerts us when these updates occur. We also track rankings for hundreds of law firm websites, including many criminal defense attorney websites, which allows us to analyze data at large to guide us in our SEO efforts. Since these algorithms are always changing, the SEO strategies used need to adjust accordingly. Being able to analyze algorithm changes is a very important part of the SEO strategy and process.

The point of SEO for criminal defense law firms is of course to help your firm sign up more new cases on a consistent basis. That starts by increasing traffic and visibility to your website. Of course PPC or paid search is another method for generating more traffic to your site, but SEO (if you can rank near the top of Google SERPs for a wide variety of search phrases) usually provides the best value in terms of return on your marketing spend.

The SEO process begins first by identifying what kind of cases you would like to target. After we have discussed that with you, we create an aggressive SEO strategy that is geared to help you rank high on Google for hundreds of related search terms. SEO in any highly competitive area, like criminal defense, relies heavily on multiple factors: on-page SEO, off-page SEO and technical SEO.

On-Page SEO: In order for your page to have a chance to rank high on Google, you need to make sure all on-page SEO factors are taken care of. Some of those on-page SEO factors include:

  • Title Tags: Title tags need to be be relevant, include target keywords, be under a certain number of characters but also geared to maximize CTR (Click Through Rate) when people see your page in the Google search engine results pages (SERPs).
  • Header Tags (H1, H2, H3, etc.): Header tags are used to structure content. The H1 tag should contain the main topic, and subsequent headers should break down subtopics.
  • Entities: Google considers the entities on your page when rankings pages in their index. They expect certain entities to be on the page for certain search queries. If they are missing, your chance of ranking is lowered. If they are included, you have a chance of ranking.
  • URL Structure: The ways that URL strings are written have an impact on Google rankings.
  • Internal Linking: Google considers the links on your pages and how the pages on your site link to each other. Proper internal linking is an important part of SEO fro criminal defense attorneys.
  • External Linking: Links to reputable external sources can increase the credibility of your page. While you don’t want to send visitors off your site, external linking is also part of SEO.
  • Image Optimization: The images on your site are a factor when it comes to ranking on Google. Proper image optimization is a fundamental part of good SEO.
  • Website Content: Your website should include practice area pages for all the types of cases you would like to generate. Often, these are the landing pages where a potential client may enter your site on. Your content should answer as many questions as possible for your visitors.
  • Content Quality: Well-researched, high-quality content that provides value to readers is important to ranking on Google. Length can sometimes also be a factor. Content that isn’t comprehensive enough will have a harder time ranking. At the same time, if content gets too long and off-topic, that can harm rankings. At iLawyerMarketing, we use proprietary content optimization software to help the pages we are optimizing to rank higher on Google. They can also help you rank in more snippets, and demonstrate expertise by providing your visitors with helpful information.
  • Page Load Speed: Faster pages are favored by search engines and users alike. We use image compression and other methods to improve page load times. Not only is this important for ranking on Google, it’s very important to helping to maximize visitor conversion rates.
  • Mobile Friendliness: Providing a great user experience on mobile devices is very important in 2023. This is why all iLawyerMarketing websites are built SEO friendly.
  • Schema Markup: This is code that we put on your website to help search engines like Google to better understand the content on your site.
  • HTTPS: Security is a known Google ranking factor (a small one), as well as important for user experience. .
  • Duplicate Content: Make sure your content is unique is important if you want to rank high on Google. We have found many duplicate content issues on criminal defense attorney websites we have taken over.
  • Design: The design of your law firm website absolutely plays a part in the SEO process. Most designs are not built with SEO or conversion in mind. This is a huge mistake, since your website is the foundation of all your marketing. It helps you build trust, can make you look better than your competition and help you land more clients.

Off-Page SEO: Off-page SEO factors refer to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). These factors are essential for improving the domain authority, trustworthiness, and overall online visibility of a website. Here are some key off-page SEO factors:

  1. Backlinks: Though not as important as it was in years past, one of the most critical factors when it comes to Google rankings is backlinks. Also referred to as inbound links, backlinks refers to the number of links that are found on other websites that point to your own website, and they are part of every good SEO campaign. Not all backlinks are created equal however. The quality, relevance, and authority of sites that link to you can significantly affect your ranking.
  2. Social Signals: Shares, likes, and comments on social media platforms can indirectly influence your site’s SEO. If your law firm is being talked about on social, that can be a positive ranking signal. Every good SEO c
  3. Legal Directory Listings: Being listed in legal directories can have a positive impact on rankings, especially if those directories provide you with actual organic traffic. Criminal defense lawyers should have a directory listing in Findlaw, Justia and other major directories.
  4. Online Reviews: Positive reviews on platforms like Google or Yelp can improve your visibility in local search results, as well as have a big positive impact on conversion rates. Potential clients are looking at your law firm reviews.
  5. Video and Image Sharing: Platforms like YouTube and Instagram allow for the sharing of multimedia content, which can be linked back to your site. While the links don’t count for much, if it creates buzz or more brand awareness for your law firm, it can have a positive impact on your rankings. Especially if more people are searching for your law firm on Google. Videos are also a very powerful method of increasing website conversion rate on your site. If you are a defense firm, you should have video on your site, on your Google Business Profile, on YouTube and potentially in the ads you run for your practice.
  6. Press Releases: Media coverage can generate natural backlinks and can often be syndicated across multiple platforms. The backlinks don’t count for much in 2023, but this is another example of where press releases may create more brand awareness for your law firm.
  7. Competitor Analysis: Keeping an eye on your competitors’ off-page SEO strategies can provide insights into opportunities you may be missing. While it’s not any ranking factor, smart SEO includes always keeping an eye on what competitors are doing.

Areas Served

  • New York City; New York
  • Los Angeles; California
  • Chicago; Illinois
  • Houston; Texas
  • Philadelphia; Pennsylvania
  • Phoenix; Arizona
  • San Antonio; Texas
  • San Diego; California
  • Dallas; Texas
  • San Jose; California
  • Austin; Texas
  • Jacksonville; Florida
  • Indianapolis; Indiana
  • San Francisco; California
  • Columbus; Ohio
  • Fort Worth; Texas
  • Charlotte; North Carolina
  • Detroit; Michigan
  • El Paso; Texas
  • Memphis; Tennessee
  • Boston; Massachusetts
  • Seattle; Washington
  • Denver; Colorado
  • Washington; DC
  • Nashville-Davidson; Tennessee
  • Baltimore; Maryland
  • Louisville/Jefferson; Kentucky
  • Portland; Oregon
  • Oklahoma ; Oklahoma
  • Milwaukee; Wisconsin
  • Las Vegas; Nevada
  • Albuquerque; New Mexico
  • Tucson; Arizona
  • Fresno; California
  • Sacramento; California
  • Long Beach; California
  • Kansas ; Missouri
  • Mesa; Arizona
  • Virginia Beach; Virginia
  • Atlanta; Georgia
  • Colorado Springs; Colorado
  • Raleigh; North Carolina
  • Omaha; Nebraska
  • Miami; Florida
  • Oakland; California
  • Tulsa; Oklahoma
  • Minneapolis; Minnesota
  • Cleveland; Ohio
  • Wichita; Kansas
  • Arlington; Texas
  • New Orleans; Louisiana
  • Bakersfield; California
  • Tampa; Florida
  • Honolulu; Hawaii
  • Anaheim; California
  • Aurora; Colorado
  • Santa Ana; California
  • St. Louis; Missouri
  • Riverside; California
  • Corpus Christi; Texas
  • Pittsburgh; Pennsylvania
  • Lexington-Fayette; Kentucky
  • Anchorage municipality, Alaska
  • Stockton; California
  • Cincinnati; Ohio
  • St. Paul; Minnesota
  • Toledo; Ohio
  • Newark; New Jersey
  • Greensboro; North Carolina
  • Plano; Texas
  • Henderson; Nevada
  • Lincoln; Nebraska
  • Buffalo; New York
  • Fort Wayne; Indiana
  • Jersey ; New Jersey
  • Chula Vista; California
  • Orlando; Florida
  • St. Petersburg; Florida
  • Norfolk; Virginia
  • Chandler; Arizona
  • Laredo; Texas
  • Madison; Wisconsin
  • Durham; North Carolina
  • Lubbock; Texas
  • Winston-Salem; North Carolina
  • Garland; Texas
  • Glendale; Arizona
  • Hialeah; Florida
  • Reno; Nevada
  • Baton Rouge; Louisiana
  • Irvine; California
  • Chesapeake; Virginia
  • Irving; Texas
  • Scottsdale; Arizona
  • North Las Vegas; Nevada
  • Fremont; California
  • Gilbert town, Arizona
  • San Bernardino; California
  • Boise; Idaho
  • Birmingham; Alabama
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