If your firm runs Local Services Ads, a major change is coming to how those campaigns are managed. Those are the pay-per-lead ads with the Google Screened badge that sit at the very top of search results. Google has announced…
For the past several years, our annual consumer studies have told a consistent story: Google dominates, AI usage is growing, but consumers who use ChatGPT almost always use Google too. In last year’s study, we reported that 94% of ChatGPT…
The most effective local SEO strategies for small law firms in 2026 are optimizing your Google Business Profile, building dedicated practice area pages with geo-targeted content, generating a steady flow of client reviews, and earning backlinks from local sources. Together,…
Despite previous restrictions, lawyers and law firms are now eligible to advertise directly inside ChatGPT – if they have the right provider. At iLawyer Marketing, we are thrilled to announce that we can leverage our partnerships to get your law…
TLDR: AI Mode is not becoming the default search experience. Every time Google makes a major announcement, the marketing industry produces a wave of content declaring that everything has changed and that you need to act immediately. We’re going to…