How do the new LSA Ads for lawyers impact local search?

By Mike On October 25, 2020
With No Comments In Law Firm Marketing

Most people involved in search have heard about Local Services Ads (LSAs) from Google. If you haven’t, these are the ads that appear at the top of the search results on Google for certain searches related to finding local businesses…. read more

New Study: How Consumers Choose Lawyers Online

By Mike On August 19, 2020
With No Comments In Law Firm Marketing

As we enter 2021 (our 16th year in business providing Internet marketing for law firms), competition among law firms who are competing for business online has never been more fierce than it is now. If your law firm advertises and… read more

How COVID-19 Impacts Law Firm Marketing

By Mike On March 18, 2020
With No Comments In Law Firm Marketing

With the COVID-19 outbreak causing serious disruption to businesses of all types in 2020, many law firms are wondering what to do about their current marketing. Of course, no one single answer applies to all. The right answer for you… read more

Click Test Study for 2020: Do Consumers Click on Paid Ads or Organic Results When Trying to Find a Lawyer Online?

By Mike On September 28, 2019
With No Comments In Law Firm Marketing,Pay Per Click Management,Search Engine Optimization

Many law firms wonder if consumers click on paid ads when searching for lawyers online. From our experience in handling marketing campaigns for law firms for the last 14 years and running research studies in the past, we know that… read more

New Study: How Important are Reviews for Law Firms?

By Mike On November 12, 2017
With No Comments In Law Firm Marketing

It’s no secret that online reviews are important for all businesses these days, and that includes law firms. What may surprise you is just how important reviews are. Here at iLawyerMarketing we regularly conduct consumer testing in order to have a… read more