Should I be using PPC advertising to market my law firm in 2016?

By Mike On March 16, 2016
With No Comments In Law Firm Marketing

You may have heard or seen by now that Google has removed all ads that appear on the right side of desktop search results pages. At the same time, they now show 4 paid ads at the top of the… read more

Google Analytics Referral Spam

By Mike On December 14, 2015
With No Comments In Law Firm Marketing

If you’ve looked at your referring visitors to your website inside of Google Analytics lately, you may have noticed some strange sources of traffic to your site. If that’s not something you normally do, it’s time you start looking. Some people… read more

Do Consumers Know What an AV Rating Is? [VIDEO]

By Mike On October 22, 2015
With No Comments In Law Firm Marketing

  After working in law firm marketing for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is?… read more

Retargeting for Law Firms

By Mike On October 28, 2014
With No Comments In Law Firm Marketing

You’ve probably heard of retargeting by now but what is it? Retargeting, sometimes referred to as remarketing, lets advertisers serve online ads to visitors who have previously visited their website. You may have noticed this before after visiting a website… read more

Google analytics “not provided” – What does it mean and what can you do about it?

By Mike On October 7, 2013
With No Comments In Law Firm Marketing

There’s been quite a big ruckus in the search community of late over Google’s decision to encrypt all keyword search activity (except for paid ads). What this means is that Google will no longer be providing the organic keyword data… read more