law firm marketing blog

New Study: How Consumers Choose Lawyers Online in 2020

By On November 19, 2019
With No Comments In Law Firm Marketing

As we head into the year 2020, competition among law firms who are competing for business online has never been more fierce. If your law firm advertises and markets your practice online, understanding why and how consumers choose to hire… read more

Most Expensive PPC Keywords for Lawyers 2019

By On October 13, 2019
With No Comments In Pay Per Click Management

It’s no secret that some of the most expensive keywords in the entire PPC industry are in the legal vertical. Using data from SpyFu, we identified the top 75 most expensive keywords for law firms advertising on Google. Going in… read more

Click Test Study for 2020: Do Consumers Click on Paid Ads or Organic Results When Trying to Find a Lawyer Online?

By On September 28, 2019
With No Comments In Law Firm Marketing,Pay Per Click Management,Search Engine Optimization

Many law firms wonder if consumers click on paid ads when searching for lawyers online. From our experience in handling marketing campaigns for law firms for the last 14 years and running research studies in the past, we know that… read more

New Study: How Important are Reviews for Law Firms?

By On November 12, 2017
With No Comments In Law Firm Marketing

It’s no secret that online reviews are important for all businesses these days, and that includes law firms. What may surprise you is just how important reviews are. Here at iLawyerMarketing we regularly conduct consumer testing in order to have a… read more

Google Search Console Warning Message for HTTP sites

By On August 18, 2017
With No Comments In Law Firm Marketing

Did you receive a notice from Google like the message above? If so, you are not alone. Site owners of domains that haven’t yet made the move to HTTPS (also known as HTTP over TLS, or Transport Layer Security) have… read more

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