For the past several years, our annual consumer studies have told a consistent story: Google dominates, AI usage is growing, but consumers who use ChatGPT almost always use Google too. In last year’s study, we reported that 94% of ChatGPT…
Despite previous restrictions, lawyers and law firms are now eligible to advertise directly inside ChatGPT – if they have the right provider. At iLawyer Marketing, we are thrilled to announce that we can leverage our partnerships to get your law…
TLDR: AI Mode is not becoming the default search experience. Every time Google makes a major announcement, the marketing industry produces a wave of content declaring that everything has changed and that you need to act immediately. We’re going to…
If your law firm’s content strategy relies heavily on AI-generated articles, you may be in for a rude awakening sometime soon (if you haven’t been already). New research from Google engineers shows that detecting AI-generated text is getting significantly better….
More and more, people are beginning to search for attorneys with the assistance of answer engines. And while many people in the marketing world (mostly the fly by night AEO providers) are just talking about the importance of having visibility…