law firm marketing blog

Click-Through Test for Personal Injury Attorneys

By On October 5, 2016
With No Comments In Law Firm Marketing

This past week we conducted a click test to determine where people are clicking in the Google SERPs (search engine results pages) after conducting a search for a personal injury lawyer. As you can see, even with the local results appearing above… read more

Study: Despite Explosion in Mobile Traffic, Majority of Attorney Research Done on Desktop

By On September 18, 2016
With No Comments In Law Firm Marketing

It’s no secret that mobile Internet usage has exploded over the past few years. More than 7 out of every 10 people in the U.S. now use a smartphone. Does this impact how people find lawyers online? We polled over… read more

Google Chrome Will Soon Start Labeling Websites as Non-Secure. Should I Move My Website to HTTPS?

By On September 10, 2016
With No Comments In Law Firm Marketing

This week Google announced that starting in January 2017, their Chrome browser will start marking HTTP sites that transmit passwords or credit cards as non-secure. For a while now, Google has been making an effort to get websites to convert their sites to HTTPS…. read more

Most Expensive PPC Keywords for Lawyers

By On July 10, 2016
With No Comments In Pay Per Click Management

In the law firm marketing space, the cost per click charges on Google Adwords can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. A recent article at SEW highlighted the some of the most expensive Google Adwords keywords in the… read more

Should I manage Google Adwords in-house or hire a PPC specialist?

By On May 28, 2016
With No Comments In Pay Per Click Management

Over my 12+ years in the industry of Internet marketing for law firms, I’ve seen many attorneys who have tried to handle their own Google Adword campaigns without the help of a PPC professional. As a business owner, I understand why many firms try… read more

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