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Do Consumers Know What an AV Rating Is? [VIDEO]

After working in law firm marketing for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is? We…

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Does Your Website Design Matter to Consumers When Choosing a Lawyer?

Consumers discuss how design impacts their decision on choosing a lawyer We take a lot of pride in trying to produce the most beautiful websites in the legal industry, but beauty isn’t the only thing we care about. The “brains”…

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Connect with Us at The Mass Torts Made Perfect Seminar

With over 700 participants from over 250 law firms, Mass Torts Made Perfect is the event you want to be at to learn the latest case information, litigation updates, business development tactics and much more. The three-day conference kicks off…

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Conducting Lawyer Website Usability Tests

Have you ever wondered what consumers truly think about your law firm’s website? If you want to maximize conversion rates, often the best way to do that is to conduct your own research or have someone do that testing for…

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Why SEO is Expensive

Actually a more suitable title for this post is “Why is good SEO so expensive”. While it wasn’t always the case, these days there is no such thing as good SEO that can be done for cheap. Why? Because the…

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