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Should I be using PPC advertising to market my law firm in 2016?

You may have heard or seen by now that Google has removed all ads that appear on the right side of desktop search results pages. At the same time, they now show 4 paid ads at the top of the…

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Google Announces Mobile Friendliness as a Ranking Factor

Google has been pushing and promoting mobile friendly web design since last year so it’s no surprise that Google has announced that “mobile friendliness” will be a ranking factor for those searchers on mobile devices starting on April 21, 2015. You may…

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Google Analytics Referral Spam

If you’ve looked at your referring visitors to your website inside of Google Analytics lately, you may have noticed some strange sources of traffic to your site. If that’s not something you normally do, it’s time you start looking. Some people…

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How Many Law Firm Websites Do People Look at Before Choosing a Lawyer?

Recently iLawyerMarketing conducted a study that involved people who had hired a lawyer in the past. There were 325 participants in the study from all across the United States. One of the questions we wanted to know was how many…

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Do Consumers Know What an AV Rating Is? [VIDEO]

After working in law firm marketing¬†for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is? We…

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