In the law firm marketing space, the cost per click charges on Google Adwords can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. A recent article at SEW highlighted the some of the most expensive Google Adwords keywords in the…
If you’re like most attorneys that market their practice online, you know just how competitive Internet marketing is in the legal space. Especially when it comes to personal injury law firm marketing, mass tort marketing, criminal attorney marketing, family law and employment…
Over my 12+ years in the industry of Internet marketing for law firms, I’ve seen many attorneys who have tried to handle their own Google Adword campaigns without the help of a PPC professional. As a business owner, I understand why many firms try…
We conducted a survey this week and with over 300 responses, here is the word cloud we assembled for what people look for before hiring a lawyer. The #1 thing? Not surprisingly cost. Here are the top 5 1. Cost…
What are the strategies and tactics that the very best law firm marketers are using to be successful in 2016? If you want to give your firm the best chance to succeed, you need to know what other smart marketers…