If you are looking for ways to increase leads for your law firm in 2021, you need to consider YouTube advertising. Just as with OTT advertising for law firms, YouTube ads can help create brand awareness to help you become top of mind for consumers looking to hire a law firm. Similar to OTT ads, YouTube is currently an untapped source for most attorneys but it is starting to become used by more and more firms around the country.
There are many reasons to consider running ads on YouTube:
You know that YouTube is big, but you may not be aware of how large YouTube’s reach is really is
With an audience of this size and with the ability to target users, running video ads in 2021 makes a lot of sense. At the very least, every law firm who invests in digital marketing should be running retargeting ads on YouTube.
There are many different types of ad formats for YouTube, including:
Of course, as with any form of paid advertising, you need to know what you are doing when running YouTube ads or you will be wasting your marketing dollars. Many law firm marketing companies do not know how to run successful paid marketing campaigns. If you have questions and want to know how we can help your firm, contact us today for a free consultation.
