Most Expensive PPC Keywords for Lawyers

By Mike On July 10, 2016
With No Comments In Pay Per Click Management

In the law firm marketing space, the cost per click charges on Google Adwords can sometimes be incredibly expensive. Especially in the tort/personal injury area of law. A recent article at SEW highlighted the some of the most expensive Google Adwords keywords in the… read more

Should I manage Google Adwords in-house or hire a PPC specialist?

By Mike On May 28, 2016
With No Comments In Pay Per Click Management

Over my 12+ years in the industry of Internet marketing for law firms, I’ve seen many attorneys who have tried to handle their own Google Adword campaigns without the help of a PPC professional. As a business owner, I understand why many firms try… read more

Top 5 things people look for before hiring a lawyer

By Mike On May 22, 2016
With No Comments In Law Firm Marketing

We conducted a survey this week and with over 300 responses, here is the word cloud we assembled for what people look for before hiring a lawyer. The #1 thing? Not surprisingly cost. Here are the top 5 1. Cost… read more

9 Tips for Successful Law Firm Marketing in 2016

By Mike On March 31, 2016
With No Comments In Law Firm Marketing

What are the strategies and tactics that the very best law firm marketers are using to be successful in 2016? If you want to give your firm the best chance to succeed, you need to know what other smart marketers… read more

Should I be using PPC advertising to market my law firm in 2016?

By Mike On March 16, 2016
With No Comments In Law Firm Marketing

You may have heard or seen by now that Google has removed all ads that appear on the right side of desktop search results pages. At the same time, they now show 4 paid ads at the top of the… read more