Click-Through Test for Personal Injury Attorneys

By Mike On October 5, 2016
With No Comments In Law Firm Marketing

This past week we conducted a click test to determine where people are clicking in the Google SERPs (search engine results pages) after conducting a search for a personal injury lawyer. As you can see, even with the local results appearing above… read more

Study: Despite Explosion in Mobile Traffic, Majority of Attorney Research Done on Desktop

By Mike On September 18, 2016
With No Comments In Law Firm Marketing

It’s no secret that mobile Internet usage has exploded over the past few years. More than 7 out of every 10 people in the U.S. now use a smartphone. Does this impact how people find lawyers online? We polled over… read more

Google Chrome Will Soon Start Labeling Websites as Non-Secure. Should I Move My Website to HTTPS?

By Mike On September 10, 2016
With No Comments In Law Firm Marketing

This week Google announced that starting in January 2017, their Chrome browser will start marking HTTP sites that transmit passwords or credit cards as non-secure. For a while now, Google has been making an effort to get websites to convert their sites to HTTPS…. read more

Top 5 things people look for before hiring a lawyer

By Mike On May 22, 2016
With No Comments In Law Firm Marketing

We conducted a survey this week and with over 300 responses, here is the word cloud we assembled for what people look for before hiring a lawyer. The #1 thing? Not surprisingly cost. Here are the top 5 1. Cost… read more

9 Tips for Successful Law Firm Marketing in 2016

By Mike On March 31, 2016
With No Comments In Law Firm Marketing

What are the strategies and tactics that the very best law firm marketers are using to be successful in 2016? If you want to give your firm the best chance to succeed, you need to know what other smart marketers… read more