It’s no secret that some of the most expensive keywords in the entire PPC industry are in the legal vertical. Using data from SpyFu, we identified the top 75 most expensive keywords for law firms advertising on Google. Going in to the 2020 marketing year, if you want to advertise your law and and run Pay Per Click ads on Google, you are going to need a “healthy” budget to compete in most markets in the United States, especially if you are a personal injury lawyer. Even with the costs being so high, law firms around the country continue to advertise on Google because it works, especially for aggressive marketers.

75 Most Expensive Legal PPC Keywords

With the cost of each click being so high, it’s crucial that you are sending visitors to a page that gives you the best chance at converting your website visitors into actual leads and clients. One of the biggest mistakes that law firms make is spending amounts of money to send traffic to a website or landing page that has poor conversion rates. Don’t make the same mistakes. If you want to maximize your conversion rates, be sure that you are sending your visitors to a page that maximizes conversion rates. To increase conversion rates, make sure you are A/B testing all your ad campaigns and striving to constantly improve your ad performance.

- Mike

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