Most Expensive PPC Keywords for Lawyers 2019

It’s no secret that some of the most expensive keywords in the entire PPC industry are in the legal vertical. Using data from SpyFu, we identified the top 75 most expensive keywords for law firms advertising on Google. Going in to the 2020 marketing year, if you want to advertise your law and and run Pay Per Click ads on Google, you are going to need a “healthy” budget to compete in most markets in the United States, especially if you are a personal injury lawyer.¬†Even with the costs being so high, law firms around the country continue to advertise on Google because it works, especially for aggressive marketers.

75 Most Expensive Legal PPC Keywords

RankTermCPC
1 florida mesothelioma lawyer $485
2 colorado car accident lawyers $287
3 las vegas auto accident lawyers $285
4 injury lawyer houston texas $284
5 san diego car accident lawyers $281
6 atlanta auto accident attorney $277
7 san jose injury lawyer $275
8 los angeles car accident lawyers $270
9 chicago nursing home lawyers $265
10 auto accident lawyers in houston tx $263
11 mesothelioma attorneys florida $258
12 houston mesothelioma lawyers $256
13 columbus car accident lawyer $254
14 injury lawyer in Albuquerque $252
15 accident attorneys Las Vegas $251
16 injury lawyer denver co $250
17 dallas car wreck lawyer $248
18 personal injury lawyer augusta ga $244
19 truck accident lawyer houston $242
20 slip and fall lawyer philadelphia $241
21 best personal injury attorney san diego $241
22 san francisco car accident attorney $240
23 auto accident lawyer west palm beach $236
24 texas truck accident attorneys $234
25 injury attorney in las vegas $232
26 mesothelioma lawyers new york $230
27 best mesothelioma attorneys $228
28 auto accident attorney okc $227
29 i need a lawyer for a car accident $224
30 workers comp attorney Philadelphia $224
31 construction injury lawyer $223
32 motorcycle crash lawyer $223
33 personal injury lawyer in austin texas $223
34 chicago mesothelioma lawyer $222
35 car accident lawyers in Houston Texas $222
36 injury lawyer san jose $220
37 personal injury lawyers in houston texas $218
38 18 wheeler lawyer $218
39 new york mesothelioma lawyers $215
40 mesothelioma doctors $215
41 personal injury attorney in denver $215
42 auto accident lawyer denver co $214
43 utah mesothelioma lawyer $214
44 san diego auto accident attorney $214
45 pleural mesothelioma stages $213
46 car accident attorney san diego $212
47 lawyer accident claims $211
48 auto accident lawyers in georgia $211
49 houston mesothelioma attorney $211
50 best dwi attorney dallas $210
51 charlotte car accident lawyer $210
52 car accident lawyers atlanta $209
53 philadelphia malpractice attorney $209
54 motor vehicle accident attorney near me $207
55 mesothelioma attorney baltimore $206
56 chicago nursing home lawyer $205
57 car accident attorneys san diego $205
58 houston car accident lawyers $205
59 philadelphia medical malpractice lawyers $204
60 medical malpractice lawyer philadelphia $204
61 tampa car accident lawyer $199
62 car accident lawyer tampa $199
63 injury lawyers houston $199
64 boston workers compensation attorney $198
65 auto accident attorney las vegas $197
66 medical malpractice lawyers philadelphia $195
67 personal injury lawyer in miami $194
68 dwi lawyer williamson county $193
69 houston truck accident attorney $192
70 injury lawyers san jose $191
71 atlanta accident attorneys $191
72 personal injury attorney houston tx $190
73 Indianapolis auto accident attorney $189
74 car accident lawyers in atlanta $189
75 personal injury lawyers in houston tx $188

With the cost of each click being so high, it’s crucial that you are sending visitors to a page that gives you the best chance at converting your website visitors into actual leads and clients. One of the biggest mistakes that law firms make is spending amounts of money to send traffic to a website or landing page that has poor conversion rates. Don’t make the same mistakes. If you want to maximize your conversion rates, be sure that you are sending your visitors to a page that maximizes conversion rates. To increase conversion rates, make sure you are A/B testing all your ad campaigns and striving to constantly improve your ad performance.

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