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Despite previous restrictions, lawyers and law firms are now eligible to advertise directly inside ChatGPT – if they have the right provider.

At iLawyer Marketing, we are thrilled to announce that we can leverage our partnerships to get your law firm’s ads on ChatGPT before your competitors even know it’s available.

Your clients are using AI to find an attorney, we can help them find you with ChatGPT ads and with organic AEO services.

Don’t wait for another firm in your market to get a head start. Contact iLawyer Marketing today and find out how we can help show your ads to users on the OpenAI ChatGPT platform. If you are interested in learning more, fill out the form below to schedule a consultation.

ChatGPT Advertising Consultation

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Our Current Vendor Said Law Firms Aren’t Allowed on ChatGPT

While OpenAI’s current advertising policy states that they restrict advertising for law firms, the truth is that the industry is seemingly changing by the hour. At iLawyer, we can leverage our partnerships to get your law firm ads on ChatGPT now.

Who Will See the Ads?

As of now, ChatGPT ads are in a pilot phase and being served to logged-in adult users on the Free and Go subscription tiers. Early reports are that OpenAI is seeing no impact on consumer trust metrics, low dismissal rates of ads, and is continually optimizing the relevancy of ads to users.

What targeting is available?

Again, this is a rapidly changing area, but currently targeting is:

  • Contextual only
  • Geo-targeting is only country-level, but expect more to be added by OAI (State, DMA…)
  • Based on conversational intent
  • Keywords are fuzzy match from OAI

Note: We can provide ad-group-level keywords/context hints, but they act as retrieval hints rather than Google-style match logic. OpenAI still decides final matching based on conversation context and ad relevance.

At this time, there is:

  • No audience layering
  • No demographic overlays
  • No geographic expansion
  • The focus is contextual relevance.

In regard to geo-targeting:

Ads could appear anywhere within the country. OpenAI is working on state-level targeting, but it will not be included in their initial MVP.
OpenAI will do some contextual targeting behind the scenes, but currently, we can not control anything other than passing keywords.


Is there any way to forecast that a client will be able to spend the full amount allotted?

No, the ability to forecast whether a client will be able to spend the full amount allotted does not apply to OpenAI ChatGPT Ads campaigns in the same way as standard StackAdapt campaigns.
Do we know if the traffic will be mobile only or both desktop and mobile?
ChatGPT has provided ad examples for both mobile and desktop. OpenAI mentioned that there will be two cards rendered for desktop and one card rendered for mobile, but we can not target the device type.

How Much Should I Invest in ChatGPT Advertising?

The answer depends on your budget and your goals. This is a new, exciting, and rapidly developing opportunity. Book time with one of our law firm marketing consultants today to find out how you can take advantage.

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