Get found on ChatGPT, Perplexity, Gemini, Claude, and other AI Models
Many attorneys and legal marketing departments are wondering, “How can I rank better in ChatGPT?” and other LLMs like Claude, Perplexity, and Gemini. Understandably so, considering that the growth in usage of these large language models is increasing substantially.
In a law firm consumer study we ran earlier this year, nearly 21% of consumers said they would use ChatGPT in their process of researching lawyers online.
The number of people using Large Language Models like ChatGPT will continue to increase, so law firms should be thinking about LLM Optimization services. In fact, we’ve also seen some of our clients’ referral source data show that ChatGPT is how they found the firm. It has already generated leads for some of our clients.
Optimizing for an LLM is not the same as Search Engine Optimization
It’s important to understand that LLMs are not search engines, so optimizing for higher visibility is different than SEO. A search engine (like Google) retrieves and ranks web pages based on keyword relevance, backlinks, and thousands of other ranking signals. An answer engine, like ChatGPT, uses natural language understanding and generation to synthesize responses from a variety of sources. It does not use backlinks in how it determines the responses it puts out. LLM optimization is more focused on getting into model training data by emphasizing clear entity associations related to particular phrases or concepts, natural language phrasing, subject matter expertise, etc. However, each model has its own underlying model architecture and levels of complexity.
Additionally, we can count on frequent changes and updates to each of these models. ChatGPT, Claude, Google Gemini, Grok, Llama, Perplexity, DeepSeek, etc. are constantly updating new models, as they attempt to improve and compete with each other. For example, we are currently seeing ‘local pack’ type results in ChatGPT 4o. In the image below, we see two of our clients positioned #1 and #4 in this query example of “Can you help me find the best personal injury lawyer in San Antonio?”.
The map that is displayed is interactive, can be zoomed in and out, and small cards appear for each firm along with driving directions, the ability to call the law firm, as well as visit the website. ChatGPT is not just replying with some text as it has in the past.
Here is another example of our client in Austin, Texas:
We’ve been researching, experimenting, and testing LLM optimization ever since ChatGPT was created, and we are now offering LLM optimization services for attorneys. If you want to be found by more ChatGPT users, we can help. Here’s a Google Analytics screenshot for one of our clients showing traffic from LLMS.
If you are interested, please contact us to learn more and to find out about pricing.
GEO, AEO, LLM Optimization – What do you call optimizing for AI Engines?
Currently, there is no one standard name for what people call optimizing for LLMs. You may call it (or may havea heard) things like:
- Generative Engine Optimization (GEO)
- LLM Optimization
- ChatGPT SEO
- AI Search Optimization
- Answer Engine Optimization
- AI Engine Optimization
- Large Language Model Optimization
- Generative Search Optimization
- Conversational Search Optimization
- Chat-Based SEO
- LLM-Based Discoverability
- AI Content Visibility
- Generative Content Optimization
- Answer Engine Marketing (AEM)
- LLM Visibility Strategy
- AI Results Optimization
Why Call iLawyer Marketing for LLM Optimization Services?
At iLawyer Marketing, we have always been on the cutting edge of law firm marketing. We’ve been working with LLMs for 5+ years, so we have significant experience in this space. We have also developed software that utilizes LLMs to enhance the services we provide, which gives us more insight than other legal marketing agencies.
We’ve already seen ChatGPT, Perplexity, Claude and Gemeni as the source of leads for multiple clients. If you’d like to schedule a call or meeting with us to learn how you can benefit from our LLM Optimization services, feel free to book an appointment through our Calendly link here.