Experienced SEO agency for New York law firms
Are you looking to find a great New York law firm SEO agency that can help your firm stand out in a highly competitive market? At iLawyer Marketing, we specialize exclusively in SEO for attorneys. With over 20 years of experience and a team made up of the most talented legal marketers in the country, we understand what it takes to rank on page one in a city like New York.
Contact us today to learn how we can help your firm attract more clients and dominate your market online.
What makes SEO critical for New York attorneys
New York is one of the most competitive legal markets in the U.S., and having a strong SEO strategy is essential if you want to be seen. Whether you’re a solo attorney in Queens or a large firm in Manhattan, your visibility in search results directly impacts how many potential clients reach out.
Our SEO campaigns focus on what really moves the needle:
- In-depth competitive analysis of other law firms in your area
- Custom content strategies that target profitable practice areas
- Backlink building from legal directories and niche sites
- Page speed optimization and technical cleanup
- Strategic keyword targeting based on search intent
Additionally, iLawyer Marketing is leading the way in the area of answer engine optimization (also referred to as GEO) and how to increase visibility with LLMs like ChatGPT, Google Gemini, Grok, and Perplexity.
Local SEO strategies that drive client calls
In a city as dense as New York, local SEO is not just helpful – it’s necessary. Our team ensures your law firm shows up in local map results when someone searches for an attorney in your borough or neighborhood. That visibility leads directly to more phone calls, form fills, and cases.
- Hyper-local content focused on boroughs and zip codes
- Complete Google Business Profile optimization
- Schema markup to boost local relevance
- Review management systems that increase trust
Content that connects with clients and Google
We write clear, client-focused legal content that answers common questions and builds authority. Our writers know the difference between terms like “plaintiff” and “respondent,” so your site reflects both professionalism and clarity. This kind of content helps improve rankings and conversions.
Types of content we create include:
- Practice area landing pages
- FAQs that address specific legal concerns
- Blog posts covering current legal issues in New York
- Attorney bio pages optimized for trust and search
- Localized pillar pages targeting NYC boroughs
- Legal guides and checklists that attract backlinks
SEO audits and ongoing performance tracking
We never “set it and forget it.” Our team performs ongoing audits and continuously improves your SEO campaign based on results. With detailed monthly reports and real-time performance dashboards, you’ll always know where you stand. We track everything:
- Organic traffic growth
- Keyword ranking movement
- Lead and call volume
- Conversion rates from key pages
Why New York attorneys trust iLawyer Marketing
There’s a reason iLawyer Marketing is widely regarded as the top SEO agency for law firms. We don’t work with just anyone—we only work with lawyers. Our exclusive focus gives us an unmatched advantage. We also bring:
- Two decades of law firm marketing experience
- A team that includes SEO engineers, developers, designers, and legal writers
- Proprietary SEO tools built specifically for the legal market
- Industry-leading designs proven to convert visitors into leads
- Personalized attention and zero cookie-cutter campaigns
Frequently Asked Questions
What areas of law do you work with?
We work with virtually every type of law practice, including personal injury, criminal defense, family law, immigration, business litigation, bankruptcy, and estate planning. Each campaign is tailored to your firm’s services and ideal clients.
How is SEO different in New York compared to smaller markets?
New York’s legal market is incredibly competitive, which means SEO takes more time and strategic effort to succeed. We use advanced tools and intensive competitor analysis to find opportunities and build campaigns that make an impact even in crowded search results.
Do I need SEO if I already have a website?
Yes. A website without SEO is like a billboard in the middle of the woods. If people can’t find your site, it’s not doing its job. SEO brings the traffic that turns your website into a lead-generation engine.
How do you measure SEO success?
We measure success based on increases in search visibility, traffic, and—most importantly—leads and conversions. Every month, you’ll receive detailed reports showing exactly how your SEO campaign is performing.
Can you help rebuild or redesign my website too?
Absolutely. We design law firm websites that not only look great but also perform well in search engines. Our designs are mobile-optimized, lightning fast, and built to convert. If your current site is outdated or underperforming, we can help.
Areas we serve near New York
We proudly work with law firms across all five boroughs and surrounding areas, including:
- Manhattan
- Brooklyn
- Queens
- Bronx
- Staten Island
- Yonkers
- New Rochelle
- White Plains
- Hempstead
- Garden City
- Mount Vernon
- Jersey City
- Hoboken
Ready to grow your New York law firm with SEO?
If your law firm is ready to rank higher, get more calls, and close more cases, let’s talk. At iLawyer Marketing, we help attorneys in New York win more business through proven SEO strategies. With our deep industry expertise, cutting-edge tools, and focus on results, we’re ready to take your firm to the next level.
Contact iLawyer Marketing today for a free consultation and get started with the best law firm SEO agency in New York.