Are you looking to find a great Philadelphia law firm SEO agency? Does your firm need more leads and more signed cases? With over 20 years of experience working with law firms, iLawyer Marketing can help.
Contact iLawyer Marketing today to get started and grow your practice’s visibility in Philly’s competitive legal market.
Why Law Firm SEO Matters in Philadelphia
Philadelphia is one of the most competitive legal markets in the country, with hundreds of attorneys competing for attention online. From solo practices to large regional firms, everyone is fighting for top placement on Google. Effective SEO is the only sustainable way to stay visible and generate high-value leads from local searches like “Philadelphia injury lawyer” or “best criminal defense attorney in Philly.”
- Organic search drives a large share of phone calls and contact form submissions for law firms.
- SEO builds long-term authority and visibility in your key practice areas.
- Firms that invest in SEO outperform those relying only on paid ads or referrals.
Our Philadelphia-Focused SEO Strategy
Our approach is built specifically for law firms in the Philadelphia area. We understand the local search landscape and how potential clients in this market search for legal services. Every campaign we run is backed by real data and tailored to your specific goals.
Targeted Philadelphia-Focused Content
We write content that speaks directly to what local clients are searching for: questions about Pennsylvania laws, local court procedures, and Philadelphia-specific legal concerns. This not only boosts your rankings but also positions your firm as the trusted authority in your niche.
Local SEO and Google Business Profile Optimization
We optimize your Google Business Profile so your firm shows up in the local map results and drives more calls and direction requests. This includes managing reviews, updating your listings, and adding local service areas and keywords.
High-Quality Local Backlinks
We help earn links from respected local directories, legal associations, news outlets, and other Philly-based entities. These backlinks boost your authority and trust signals in Google’s eyes, pushing your rankings higher. Links are as important as ever, especially in SEO campaigns for Philadelphia personal injury law firms, criminal defense firms, and family law attorneys.
Technical SEO & Core Web Vitals
We ensure your website is technically sound, mobile-friendly, fast-loading, and structured properly for search engines to crawl and index. Our team stays on top of Google’s algorithm updates to keep your site compliant and performing well.
AI-Aware and Voice Search Friendly
We craft content that works well for voice search and AI-generated search features. That means using natural phrases and structuring your site so platforms like Google AI Overviews can pull relevant answers from your pages.
Our Process: From Strategy to Signed Cases
We take a clear, step-by-step approach to build SEO campaigns that drive actual client growth.
- We start with a full audit of your current SEO performance, website health, and competitors in the Philadelphia market.
- We create a custom SEO plan, including a monthly content calendar, technical improvements, and link-building strategy.
- We implement, track, and adjust based on performance data, focusing on signed cases, not just traffic.
- We provide regular reporting so you always know exactly how your investment is performing.
Why Choose iLawyer Marketing
We’re not just another digital agency. We specialize in law firm marketing and have been helping attorneys dominate search results for over two decades. Here’s why we’re the right choice for Philadelphia firms:
- Over 20 years of experience exclusively in law firm marketing.
- Custom-built, proprietary software that gives our clients an edge.
- The most talented legal marketing team in the industry.
- Widely known for creating the best designs in the legal space.
- Proven success in highly competitive legal markets like Philadelphia.
Tailored SEO Campaigns Based on Your Market
At iLawyer Marketing, we don’t offer one-size-fits-all SEO. Every campaign is built from the ground up based on your goals, competition, and location. Whether you’re targeting Center City or the suburbs, we develop strategies that are hyper-focused on what works in your part of the Philadelphia metro area. Your market is unique, and your SEO plan should be too.
We’ll analyze your competitors, understand your practice areas, and develop a campaign that positions your firm as the go-to choice in your area.
Areas We Serve
In addition to central Philadelphia, we serve these nearby neighborhoods and towns:
- Center City
- Old City
- University City
- South Philadelphia
- Chestnut Hill
- Germantown
- Manayunk
- King of Prussia
- Conshohocken
- Radnor
Frequently Asked Questions
How long before I see results from SEO?
Most law firms begin seeing noticeable improvements in visibility and leads within 6 to 12 months. Results vary depending on your starting point and the competition in your area. We can also pair your law firm SEO strategy with a winning paid campaign to increase your leads right away.
Will SEO really bring me signed cases?
Yes. When done right, SEO drives highly targeted traffic that converts into phone calls, form fills, and new clients. Our campaigns are designed to generate results that translate into signed cases – not just clicks.
Do I need content that reflects the Philadelphia market?
Absolutely. We write content that reflects the local legal environment, court systems, and common search behaviors of clients in the Philadelphia region. That localized approach helps build trust and relevance.
How do you track SEO success?
We track rankings, traffic, phone calls, form submissions, and signed cases. We also provide detailed reports so you always know exactly what’s working and where the leads are coming from.
Do you offer standard SEO packages?
No. Every law firm is different, and every market presents its own challenges. We build fully customized SEO campaigns based on your firm’s goals, practice areas, and competition in the Philadelphia area.
Ready to build long-term visibility and dominate search results in your market? Contact iLawyer Marketing today to get started with a custom SEO strategy for your Philadelphia law firm.
We can also help clients with offices in multiple markets and have had success in hyper-competitive local markets such as Los Angeles, Houston, and New York.