If you want your law firm to be the first choice for clients searching online in the Tampa area, iLawyer Marketing can make it happen. We focus exclusively on law firm marketing, combining over 20 years of industry experience with proven SEO strategies that bring in the types of cases you want. Whether you handle personal injury, family law, or criminal defense, we can build a plan that delivers measurable results. Contact us today to get started.
Why Choose iLawyer Marketing
Our clients choose us because we understand law firm marketing better than anyone else. Here’s what sets us apart:
- Over two decades of exclusive law firm marketing experience
- Custom-built software for tracking marketing ROI
- The most talented design and marketing team in the legal industry
- Campaigns designed to outperform your competition
- Our ability to get results in competitive markets
Our Approach to SEO for Tampa Attorneys
Every firm’s market is unique, so your SEO strategy should be too. Tampa’s competitive landscape requires more than generic tactics. We start by studying your competitors, your practice areas, and the neighborhoods you want to reach, then we build a plan tailored to your growth goals.
- Targeted keyword research based on Tampa search behavior
- Custom content that answers client questions about Florida law
- Technical site improvements to increase speed and mobile performance
- Local link building to increase trust with Google and the authority of your website
Why Tampa Law Firms Need SEO
Potential clients are searching for legal help in your area every single day. Without a strong presence in Google’s results, those leads will go to competing firms. SEO allows you to capture that demand and build long-term visibility.
- Boosts your rankings for high-value local keywords
- Improves credibility with prospective clients
- Generates a steady stream of inbound leads
Even with the explosive growth of AI tools like ChatGPT, Google is still the dominant force in search, especially for people looking for law firms. In fact, in a recent study, we found that nearly all ChatGPT users would verify info with Google when searching for a lawyer. AI is growing, but Google isn’t going away anytime soon, and neither is SEO. However, our team is looking forward to the future and providing answer engine optimization and ChatGPT optimization services to clients throughout the U.S.
Building Local Authority
Appearing in search results is one thing. Being trusted enough to get the click is another. We build your online authority by earning coverage and links from local Tampa publications, legal associations, and community organizations. Over time, this makes your site more competitive for the keywords that matter most.
Google Business Profile Optimization
Your Google Business Profile is a critical asset for winning in local search. We make sure yours is fully optimized with the right categories, photos, service areas, and client reviews. This increases your visibility in the “map pack” where many clients make their hiring decision.
Custom Campaigns Based on Market and Competition
Ranking for “Tampa personal injury lawyer” is very different from targeting “Brandon divorce attorney” or “Hyde Park business lawyer.” We assess each practice area and location individually to create a strategy that focuses on realistic wins while building toward more competitive rankings over time.
Areas We Serve
We work with firms across the Tampa metro area, including:
- Downtown Tampa
- Ybor City
- Hyde Park
- Seminole Heights
- Westshore
- Carrollwood
- New Tampa
- Temple Terrace
- Brandon
- Riverview
- Lutz
Our Process for Law Firm SEO
Our work follows a clear plan so you know exactly what we are doing and why.
- Audit your site, rankings, and competitors in the Tampa market
- Create a custom SEO strategy tied to your practice areas
- Publish optimized pages and local content
- Earn backlinks and improve technical performance
- Provide reporting that connects SEO work to signed cases
Frequently Asked Questions
Will I have to create content myself?
No. Our team handles content creation from start to finish. We make sure every page is accurate, SEO-friendly, and written in a way that builds trust with your audience.
Can you help me rank in surrounding cities?
Yes. We can create geo-targeted content for the suburbs and nearby communities you want to serve. This can include Brandon, Riverview, Wesley Chapel, and other high-value areas around Tampa.
How quickly can I expect to see results?
The real answer to this question is that it depends. Most firms begin to notice improvement in rankings within 4 to 6 months. In more competitive markets, it may take longer. The exact timing depends on your competition, your starting point, and the pace of the campaign.
Is SEO better than running ads?
They work differently. Paid ads can generate immediate clicks, but SEO builds long-term visibility and trust. Many firms see the best results by combining both strategies.
What makes iLawyer Marketing different from other agencies?
We only work with law firms, so we know the marketing rules, ethics, and competitive challenges you face. Every campaign we run is built for your market, your goals, and to beat your competition.
Ready to take your Tampa law firm’s online presence to the next level? Contact iLawyer Marketing today to start building a custom SEO campaign that wins new clients.