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The legal vertical is known to have the most expensive Google Ads prices of any industry, especially for local specific search terms. If it feels like Google Ads prices continue to increase every year, they do. This is why iLawyer offers many paid search marketing options, in order to help firms identify the paid ad channels that will provide the lowest CPA/CAC (Cost Per Acquisition, Cost Acquisition Cost). Being able to have a reasonable expectation of click charge prices is a fundamental component in estimating the number of leads and signed cases that any paid budget will bring, as well as to identify geographic areas of opportunity when running paid ad campaigns. So, the team at iLawyer Marketing has analyzed over 21,000 legal industry keywords.

Below, you can see the 200 most expensive keywords, as of October 2025, according to Google Keyword Planner.

Top 200 Most Expensive Keywords

keyword ▲▼ avg_monthly_searches ▲▼ cpc_low ▲▼ cpc_high ▲▼
baton rouge truck accident lawyer1900$1,000.00$1,000
baton rouge trucking accident lawyers1900$1,000.00$1,000
truck accident lawyer baton rouge1900$1,000.00$1,000
houston offshore accident lawyer260$1,000.00$1,000
houston offshore accident lawyer260$1,000.00$1,000
houston offshore accident attorney260$1,000.00$1,000
lafayette truck accident lawyer260$1,000.00$1,000
lafayette truck accident attorney260$1,000.00$1,000
lafayette trucking accidents attorneys260$1,000.00$1,000
lafayette trucking accidents attorney260$1,000.00$1,000
lafayette trucking accidents attorneys260$1,000.00$1,000
18 wheeler accident attorney baton rouge90$1,000.00$1,000
baton rouge 18 wheeler accident attorney90$1,000.00$1,000
baton rouge 18 wheeler accident lawyer90$1,000.00$1,000
ontario truck accident lawyer140$976.50$1,000
truck accident lawyer torrance50$976.50$1,000
truck accident lawyer victorville50$976.50$1,000
santa ana truck accident lawyer170$971.23$1,000
oilfield accident lawyer houston40$925.00$1,000
oilfield accident lawyer houston40$925.00$1,000
houston oil rig accident lawyer260$750.00$1,000
houston oil rig accident lawyer260$750.00$1,000
houston oilfield accident lawyer170$750.00$1,000
houston oilfield accident lawyer170$750.00$1,000
oilfield injury lawyer houston480$585.00$1,000
houston oil field accident lawyer480$585.00$1,000
houston oilfield accident attorney480$585.00$1,000
houston oilfield accident lawyers480$585.00$1,000
houston oilfield injury lawyer480$585.00$1,000
houston oilfield injury lawyers480$585.00$1,000
oilfield injury lawyer houston480$585.00$1,000
houston oil field accident lawyer480$585.00$1,000
houston oilfield injury attorneys480$585.00$1,000
houston oilfield accident attorney480$585.00$1,000
houston oilfield accident lawyers480$585.00$1,000
houston oilfield injury lawyer480$585.00$1,000
houston oilfield injury lawyers480$585.00$1,000
oilfield injury attorney houston480$585.00$1,000
car accident attorney lubbock tx40$560.26$1,000
stockton motorcycle accident attorney70$500.00$1,000
bus accident attorney los angeles1900$490.00$490
bus accident lawyer los angeles1900$490.00$490
bus accident attorney in los angeles1900$490.00$490
bus accident lawyer in los angeles1900$490.00$490
bus accident lawyers in los angeles1900$490.00$490
los angeles bus accident attorney1900$490.00$490
los angeles bus accident lawyer1900$490.00$490
denver motorcycle accident attorney1600$474.80$680
motorcycle accident attorneys denver1600$474.80$680
denver motorcycle injury attorney1600$474.80$680
best motorcycle accident lawyers in denver70$472.28$748
denver motorcycle accident lawyer1600$465.72$650
motorcycle accident lawyer denver1600$465.72$650
motorcycle accident lawyer denver co1600$465.72$650
midland truck accident lawyer12100$450.00$1,000
midland trucking accident attorney12100$450.00$1,000
midland trucking accident lawyer12100$450.00$1,000
midland trucking accident lawyers12100$450.00$1,000
waco truck accident lawyer110$450.00$800
waco truck accident attorney110$450.00$800
truck accident attorney waco110$450.00$800
san antonio semi truck accident attorney70$450.00$1,000
san antonio semi truck accident lawyer70$450.00$1,000
san antonio truck injury lawyer70$450.00$1,000
san antonio semi truck accident attorney70$450.00$1,000
san antonio semi truck accident lawyer70$450.00$1,000
san antonio truck injury lawyer70$450.00$1,000
san antonio commercial vehicle accident attorney10$450.00$1,000
san antonio commercial vehicle accident attorneys10$450.00$1,000
san antonio commercial vehicle accident attorney10$450.00$1,000
san antonio commercial vehicle accident attorneys10$450.00$1,000
18 wheeler accident attorney dallas tx10$418.64$1,000
18 wheeler accident attorney dallas tx10$418.64$1,000
sacramento motorcycle accident lawyer1000$417.82$760
sacramento motorcycle accident attorney1000$417.82$760
motorcycle accident attorney sacramento1000$417.82$760
motorcycle accident lawyer sacramento1000$417.82$760
motorcycle accident lawyer sacramento ca1000$417.82$760
sacramento motorcycle accident attorney1000$417.82$760
motorcycle accident attorney sacramento1000$417.82$760
motorcycle accident lawyers sacramento1000$417.82$760
san antonio truck accident lawyer2400$417.43$1,000
truck accident lawyer san antonio2400$417.43$1,000
truck accident attorney san antonio2400$417.43$1,000
san antonio truck accident attorney2400$417.43$1,000
san antonio truck accident attorney2400$417.43$1,000
truck accident lawyer san antonio2400$417.43$1,000
truck accident attorney san antonio2400$417.43$1,000
san antonio truck accident lawyer2400$417.43$1,000
dallas truck accident law firm10$410.42$1,000
dallas trucking accident law firm10$410.42$1,000
dallas truck accident law firm10$410.42$1,000
dallas trucking accident law firm10$410.42$1,000
laredo truck accident lawyer590$393.74$800
laredo truck accident attorney590$393.74$800
truck accident attorneys laredo590$393.74$800
laredo trucking accident attorneys590$393.74$800
laredo trucking accident lawyers590$393.74$800
truck accident lawyer laredo590$393.74$800
truck accident lawyers laredo590$393.74$800
dallas pedestrian accident attorney720$373.00$641
dallas pedestrian accident lawyer720$373.00$641
dallas pedestrian accidents lawyer720$373.00$641
pedestrian accident attorney dallas720$373.00$641
pedestrian accident lawyer dallas720$373.00$641
dallas pedestrian accident attorney720$373.00$641
dallas pedestrian accidents lawyer720$373.00$641
pedestrian accident attorney dallas720$373.00$641
pedestrian accident lawyer dallas720$373.00$641
commercial vehicle accident law firm in los angeles40$370.69$861
san diego truck accident law firm10$360.00$950
san diego truck accident law firm10$360.00$950
denver motorcycle attorney40$351.52$658
18 wheeler accident attorneys dallas480$332.35$1,000
dallas 18 wheeler accident lawyer480$332.35$1,000
18 wheeler accident lawyer dallas480$332.35$1,000
dallas 18 wheeler accident attorneys480$332.35$1,000
18 wheeler accident lawyer dallas tx480$332.35$1,000
dallas 18 wheeler accident lawyer480$332.35$1,000
18 wheeler accident lawyer dallas480$332.35$1,000
18 wheeler accident lawyer dallas tx480$332.35$1,000
car accident law firm colorado springs720$314.30$673
auto accident lawyer colorado springs720$314.30$673
car accident law firm colorado springs720$314.30$673
accident lawyer stockton90$312.48$777
best houston truck accident lawyer14800$312.00$1,000
best houston truck accident lawyer14800$312.00$1,000
houston 18 wheeler accident lawyer2400$312.00$1,000
18 wheeler accident attorney houston2400$312.00$1,000
18 wheeler accident attorney houston tx2400$312.00$1,000
houston 18 wheeler accident attorney2400$312.00$1,000
18 wheeler accident lawyer houston tx2400$312.00$1,000
18 wheeler injuries attorney houston2400$312.00$1,000
18 wheeler injury lawyer houston2400$312.00$1,000
houston 18 wheeler accident attorneys2400$312.00$1,000
houston 18 wheeler accident lawyer2400$312.00$1,000
18 wheeler accident attorney houston2400$312.00$1,000
18 wheeler accident attorney houston tx2400$312.00$1,000
houston 18 wheeler accident attorney2400$312.00$1,000
18 wheeler accident lawyer houston tx2400$312.00$1,000
18 wheeler injuries attorney houston2400$312.00$1,000
18 wheeler injury lawyer houston2400$312.00$1,000
houston 18 wheeler accident attorneys2400$312.00$1,000
houston semi truck accident attorney210$312.00$1,000
houston semi truck wreck lawyer210$312.00$1,000
houston semi truck accident attorney210$312.00$1,000
houston semi truck wreck lawyer210$312.00$1,000
best houston 18 wheeler accident lawyer140$312.00$1,000
best houston 18 wheeler accident lawyer140$312.00$1,000
houston truck accident law firm40$312.00$1,000
houston trucking accident law firm40$312.00$1,000
houston truck accident law firm40$312.00$1,000
houston trucking accident law firm40$312.00$1,000
18 wheeler lawyers houston10$312.00$1,000
18 wheeler lawyers houston10$312.00$1,000
accident attorney victorville ca20$310.55$964
accident attorney victorville20$310.55$964
accident attorney victorville20$310.55$964
motorcycle injury attorney denver170$300.00$650
aurora motorcycle accident lawyer170$300.00$500
aurora motorcycle accidents lawyers170$300.00$500
motorcycle injury lawyer denver70$300.00$650
corpus christi truck accident attorney170$288.15$1,000
truck accident lawyer corpus christi170$288.15$1,000
corpus christi trucking accident attorney170$288.15$1,000
truck accident attorney corpus christi170$288.15$1,000
corpus christi truck accident attorney170$288.15$1,000
truck accident attorney corpus christi170$288.15$1,000
motorcycle accident attorney encino210$288.00$500
motorcycle lawyer san diego70$288.00$705
san diego motorcycle lawyer70$288.00$705
san diego motorcycle attorney70$288.00$705
motorcycle lawyer san diego70$288.00$705
san diego motorcycle lawyer70$288.00$705
san diego motorcycle attorney70$288.00$705
san diego uber accident attorney110$267.86$572
san diego uber accident attorney110$267.86$572
pasadena car injury attorney140$252.42$584
truck wreck lawyer dallas260$252.09$1,000
dallas truck accident injury attorney260$252.09$1,000
truck accident attorney dallas tx260$252.09$1,000
truck wreck lawyer dallas260$252.09$1,000
dallas truck accident injury attorney260$252.09$1,000
truck accident attorney dallas tx260$252.09$1,000
atlanta truck accident law firm210$250.57$1,000
atlanta truck injury attorney210$250.57$1,000
atlanta truck injury lawyer210$250.57$1,000
atlanta truck injury attorney210$250.57$1,000
new york brain injury attorney720$250.00$480
brain injury attorneys new york720$250.00$480
new york brain injury lawyers720$250.00$480
brain injury lawyer new york city720$250.00$480
new york brain damage attorney720$250.00$480
new york brain damage lawyer720$250.00$480
new york brain damage lawyers720$250.00$480
new york city brain damage attorney720$250.00$480
new york city brain damage lawyers720$250.00$480
new york city brain injury lawyer720$250.00$480
truck accident lawyer austin880$248.12$1,000
st petersburg truck accident lawyer480$247.50$990

Which Keywords Are the Most Expensive to Go After?

The top 10 most expensive types of cases to go after are listed below. Clearly, there are a lot of firms spending big money going after offshore accidents, maritime cases and truck accidents.

RankCase TypeAvg CPC_MED ($)
1Offshore Accidents848.70
2Maritime580.97
3Truck Accidents413.81
4Brain Injuries321.32
5Motorcycle Accidents274.31
6Construction Accidents258.12
7Pedestrian Accidents231.00
8Rideshare Accidents204.08
9Bus / Train / Transit Accidents191.99
10Car Accidents181.39

What Cities Are Most Expensive to Run Google Ads In?

According to the data, here are the most expensive cities:

RankCityAvg CPC_MED ($)
1Lafayette$575.60
2Baton Rouge$574.25
3Arvada$436.88
4Midland$411.19
5Denver$386.55
6Aurora$366.21
7Odessa$365.70
8Corpus Christi$361.17
9Colorado Springs$351.42
10Berkeley$348.72
11Port St Lucie$331.86
12Houston$327.63
13Shreveport$319.26
14McKinney$311.41
15St. Petersburg$304.49
16San Antonio$302.81
17Louisville$299.99
18Laredo$295.99
19Dallas$295.60
20Lubbock$289.11

Notes

In terms of the keyword volume data, keep in mind that keyword volumes provided by Google are not always accurate. Often, keywords get inflated or deflated estimates because Google extrapolates from tiny datasets. These are averages, not live auction prices. Additionally, actual CPCs change daily with bids, Quality Scores, and Ad Rank, but Keyword Planner can lag weeks. The price you see here doesn’t mean it’s the exact price you will pay in your Google Ad campaigns. For example, we manage millions of dollars in Google Ads and we normally get lower CPC’s then what is displayed on Google Keyword Planner based on the way we manage ad campaigns. Because prices are so high in 2025 (and only getting more expensive), it’s more important than ever to have a great team managing your law firm’s Google Ads.

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