What is Search Engine Optimization (SEO)?
SEO is the process of helping a web site to improve visibility, rank and relevance in the organic (unpaid) results of the search engines. When we optimize a website, we target specific keywords and keyphrases in order to help your site appear in the top 20 results of Google, Yahoo and MSN.
I’ve had a website before and it didn’t work. What do you do that makes you different from other companies that provide law firm web design and search engine optimization?
The reality is that most lawyers have experienced failure in the websites that they’ve had. The reason is because those websites were missing important elements to a successful Internet marketing campaing. We have found that there are four elements crucial to a successful website marketing campaign. They are 1) High Visibility in Google, Yahoo and/or MSN. 2) Appealing website design 3) Visitor friendly site navigation and 4) Compelling and well written content. If ANY of those four elements are missing, your law firm will not experience the level of success that it could have. None of these elements are enough on their own. High visibility is essential to having your website found by consumers searching online. An attractive and professionally designed website will increase your chances of having consumers who find your website stay on your site to read through the content. Visitor friendly navigation ensure the client can find the information they are looking for on your site. If they can’t, they leave your site. The content must be written in a way that will convince a visitor to call your firm while at the same time meeting the standards that the search engines are looking for when ranking a site for any given search query. All four elements are connected and all are crucial to the success of your website.
What makes your company different than other website companies that I can find locally, or on the web?
What makes us unique is our ability to make sure your website is found in the major search engines like Google, Yahoo and Bing as well as the most popular legal directories in your market. Those three search engines as well as highly trafficked legal directories will provide your site with the traffic you need to generate new business from the web. If you want your firm to be found on the Internet, we can make it happen. We also make sure that your website has a stronger design and is more visually appealing than your competitors’ website to make sure you have a better chance of converting web site visitors into new clients. Last, our professional legal content writers will also help to increase your chances of converting visitors into new clients by tailoring content that reflects the key strengths that your law firm has to offer. We truly offer the complete Internet marketing solution.
How long does it take for Internet Lawyer Marketing to have my site live on the Internet once I sign up with your firm?
On average 3-4 weeks to get your site live and on the web. In certain cases we have been able to get a website up in under a week.
Do you guarantee rankings on the search engines?
Search engines change their formulas, or algorithms, for determining website rankings on a regular basis. They do not want anyone to know their algorithms which is why you see rankings fluctuate and change on a regular basis. For this reason, we do not guarantee rankings because we have no control over how the engines will change their algorithms. However, each of our clients has a 1st page ranking on the major search engines for their main keyword phrases. We constantly monitor the algorithms to ensure your website stays near the top of the search engines even after fluctuations in the rankings.
Is this a one time fee or is it charged monthly?
If we are simply designing a website for you, a one time fee is what we charge. Our search engine optimization services are a monthly fee in order to maintain your rankings in the search engines. Search engines change their formulas on a regular basis and we work each month to maintain and improve your rankings in Google, Yahoo and MSN. The majority of the work for monthly SEO consists of link building services to strengthen your position on the search engines.
If I get to the first page of Goiogle, does this mean I will be on the first page of Bing, Yahoo and other search engines also?
No, each search engine has a unique formula to index and therefore rank individual websites. Our SEO services are tailored to meet Google’s algorithm since they dominate search market share, but many of our clients have 1st page rankings on all three search engines.
Do people really look for attorneys on the Internet?
Without a doubt, yes. We utilize keyword research programs that reveal the millions of searches being conducted on a regular basis. The most common types of lawyers being searched for on the Internet include personal injury, criminal defense, employment, family law and divorce, immigration, real estate, business, tax and estate planning. Our clients can attest to the results they have achieved through the Internet.
Once the process of Search Engine Optimization is started, how long will it take for my site to be found by the major search engines?
Typically it takes 2-3 months before you see results. However, some clients see drastic improvements just two weeks after our initial optimization efforts. This will depend on many different factors including the age of your site, the structure of your site, your link popularity and other factors.
How can I measure the results of my website?
With every site we build, we encourage the use of unique 800 numbers so you can see the number of calls generated by your website. Also, we include web statistics monitoring on your site so you can see how many visits your site is getting, where those visitors came from, what keywords they typed in to find you, how long they stayed on your site and other important analytics. This is important to evaluate what is working or not working on your website.