This past week we conducted a click test to determine where people are clicking in the Google SERPs (search engine results pages) after conducting a search for a personal injury lawyer. As you can see, even with the local results appearing above…
It’s no secret that mobile Internet usage has exploded over the past few years. More than 7 out of every 10 people in the U.S. now use a smartphone. Does this impact how people find lawyers online? We polled over…
This week Google announced that starting in January 2017, their Chrome browser will start marking HTTP sites that transmit passwords or credit cards as non-secure. For a while now, Google has been making an effort to get websites to convert their sites to HTTPS….
We conducted a survey this week and with over 300 responses, here is the word cloud we assembled for what people look for before hiring a lawyer. The #1 thing? Not surprisingly cost. Here are the top 5 1. Cost…
What are the strategies and tactics that the very best law firm marketers are using to be successful in 2016? If you want to give your firm the best chance to succeed, you need to know what other smart marketers…