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Do Consumers Know What an AV Rating Is? [VIDEO]

After working in law firm marketing for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is? We…

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Retargeting for Law Firms

You’ve probably heard of retargeting by now but what is it? Retargeting, sometimes referred to as remarketing, lets advertisers serve online ads to visitors who have previously visited their website. You may have noticed this before after visiting a website…

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Google analytics “not provided” – What does it mean and what can you do about it?

There’s been quite a big ruckus in the search community of late over Google’s decision to encrypt all keyword search activity (except for paid ads). What this means is that Google will no longer be providing the organic keyword data…

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Guide to Choosing the Right Company to Handle Your Law Firm Marketing

There are few things more important to the livelihood of a law firm (or any business) than generating new revenue. Whether you are a sole practitioner, small to medium sized firm or a large firm, in order to be profitable…

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For most companies today, the goal is almost always to drive more sales in any way possible. Without sales, your company will end up 6 feet under so obviously it’s what keeps your company alive. But while sales growth is…

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