This past week we conducted a click test to determine where people are clicking in the Google SERPs (search engine results pages) after conducting a search for a personal injury lawyer. As you can see, even with the local results appearing above…
It’s no secret that mobile Internet usage has exploded over the past few years. More than 7 out of every 10 people in the U.S. now use a smartphone. Does this impact how people find lawyers online? We polled over…
This week Google announced that starting in January 2017, their Chrome browser will start marking HTTP sites that transmit passwords or credit cards as non-secure. For a while now, Google has been making an effort to get websites to convert their sites to HTTPS….
Over my 12+ years in the industry of Internet marketing for law firms, I’ve seen many attorneys who have tried to handle their own Google Adword campaigns without the help of a PPC professional. As a business owner, I understand why many firms try…
We conducted a survey this week and with over 300 responses, here is the word cloud we assembled for what people look for before hiring a lawyer. The #1 thing? Not surprisingly cost. Here are the top 5 1. Cost…