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Conducting Lawyer Website Usability Tests

Have you ever wondered what consumers truly think about your law firm’s website? If you want to maximize conversion rates, often the best way to do that is to conduct your own research or have someone do that testing for…

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Why SEO is Expensive

Actually a more suitable title for this post is “Why is good SEO so expensive”. While it wasn’t always the case, these days there is no such thing as good SEO that can be done for cheap. Why? Because the…

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The Importance of Having a Great Design in Law Firm Marketing

Competition amongst law firms online is at an all-time high and rightfully so. There are nearly 280 million Internet users in the U.S. alone. As of January 2014, according to Pew Research, 87% of the U.S. population uses the Internet. These…

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Reasons Why Visitors are Leaving Your Law Firm’s Website

Most law firms and law firm marketing companies focus only on increasing traffic to their website. While no doubt that’s important, another important question that should be asked is “How many people are leaving my site and going to a…

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Retargeting for Law Firms

You’ve probably heard of retargeting by now but what is it? Retargeting, sometimes referred to as remarketing, lets advertisers serve online ads to visitors who have previously visited their website. You may have noticed this before after visiting a website…

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