Posts by Mike

Do Consumers Know What an AV Rating Is? [VIDEO]

By On October 22, 2015
With No Comments In Law Firm Marketing

  After working in law firm marketing for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is?… read more

Does Your Website Design Matter to Consumers When Choosing a Lawyer?

By On October 21, 2015
With No Comments In Lawyer Web Design

Consumers discuss how design impacts their decision on choosing a lawyer We take a lot of pride in trying to produce the most beautiful websites in the legal industry, but beauty isn’t the only thing we care about. The “brains”… read more

Conducting Lawyer Website Usability Tests

By On October 6, 2015
With No Comments In Law Firm Directories

Have you ever wondered what consumers truly think about your law firm’s website? If you want to maximize conversion rates, often the best way to do that is to conduct your own research or have someone do that testing for… read more

Why SEO is Expensive

By On February 12, 2015
With No Comments In Search Engine Optimization

Actually a more suitable title for this post is “Why is good SEO so expensive”. While it wasn’t always the case, these days there is no such thing as good SEO that can be done for cheap. Why? Because the… read more

The Importance of Having a Great Design in Law Firm Marketing

By On February 2, 2015
With No Comments In Lawyer Web Design

Competition amongst law firms online is at an all-time high and rightfully so. There are nearly 280 million Internet users in the U.S. alone. [visualizer id=”869″] As of January 2014, according to Pew Research, 87% of the U.S. population uses the… read more

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