If you’ve looked at your referring visitors to your website inside of Google Analytics lately, you may have noticed some strange sources of traffic to your site. If that’s not something you normally do, it’s time you start looking. Some people…
Recently iLawyerMarketing conducted a study that involved people who had hired a lawyer in the past. There were 325 participants in the study from all across the United States. One of the questions we wanted to know was how many…
![Do Consumers Know What an AV Rating Is? [VIDEO]](https://www.ilawyermarketing.com/wp-content/uploads/2016/12/Screen-Shot-2016-12-21-at-10.19.29-AM3.png)
After working in law firm marketing for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is? We…
Consumers discuss how design impacts their decision on choosing a lawyer We take a lot of pride in trying to produce the most beautiful websites in the legal industry, but beauty isn’t the only thing we care about. The “brains”…
Have you ever wondered what consumers truly think about your law firm’s website? If you want to maximize conversion rates, often the best way to do that is to conduct your own research or have someone do that testing for…